The MSP Owner's Handbook: SaaSSy Edition

by Juan Fernández, Matt Lee, Wes Spencer

The first-ever series curated by the Channel for the Channel.
“Wes, Marnie, Matt, and Juan are a kick-SaaS team. With their witty wordplay and real-world strategy
through the lens of business, strategy, security, and insurance, they guide you through tactical ways to
elevate your MSP. You’ll no doubt be SaaS-tified you picked this one up!”
—JOHN HARDEN, Auvik
As MSPs transition from one-time purchases to subscription-based models, there’s a huge growth
opportunity in the shift from SaaS (Software as a Service) to SaaSSy... Something as a Service + Security.
Gone are the days when your work is limited to firewalls and support tickets. Today’s clients need
automation, one-click compliance, and a solid security plan against cyber attacks. But until now, MSPs
haven’t had the language to translate their security offerings into something clients are clamoring to
purchase.
Learn the why, the what, and the how of delivering service that distinguishes you from your peers and
protects your clients’ businesses against cyber crime. It’s time to distinguish your MSP by adding truly
consultative services that set your clients apart from their peers. And when they succeed, you succeed.
You won’t need to “sell,” when your recommendations are what drives their business outcomes using
your technology initiatives. In fact, those clients will become your new referral network.
“This book serves as a reminder to revisit the fundamental pillars of any successful business. Referred to
as the 3 Ps—People, Process, and Product (or Service)—these interconnected components form the
bedrock of organizational success. It underscores the importance of recognizing the interdependence of
people, processes, and products, as neglecting any one of these areas can impede organizational growth
and effectiveness. Through a renewed focus on these foundational principles, businesses can navigate
the path to sustained success and excellence.”
—COREY L. KIRKENDOLL, 5K Technical Services

132 pages, Kindle Edition

Published July 15, 2023

About the author

Juan Fernández is a Spanish teacher at University College London. He was born in the south of Spain, in Granada, one of the most beautiful cities in the world. In 1997 he moved to the UK, where he has been teaching Spanish for more than 15 years.
He is also the creator of 1001 Reasons To Learn Spanish, a website with games, videos, podcasts and many activities to help you learn Spanish in a pleasant way.