Electronic Commerce

by Gary P. Schneider

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Genres: Business, Reference, Textbooks, College, School

640 pages, Paperback

First published November 16, 1999

Reviews

[Melanie · Rating 3 out of 5]

For class. It was well structured.

[Parth · Rating 5 out of 5]

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[Randy Daugherty · Rating 4 out of 5]

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments

[Kristin Hoesing · Rating 4 out of 5]

I read it for class it was structured very nicely some of the chapters were boring but incredibly informative

[Stephen · Rating 3 out of 5]

Read APR 2003

[Julia · Rating 4 out of 5]

Read for a class.

[Padmalochan Padhi]

i want to read this book...