Velocity 2.0

by Dale Pollak

Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.

Genres: Business

302 pages, Kindle Edition

First published January 1, 2010

Reviews

[Megan · Rating 3 out of 5]

Good for providing an in-depth knowledge of the inner workings at dealerships but incredibly redundant. The author could have given the books message in half as many chapters. Super great for understanding the importance of online show rooms and working with a more educated client base.

[Todd Benschneider · Rating 5 out of 5]

A continuation on his previous books, must read for everyone in the car dealership world

[Lisa · Rating 2 out of 5]

An easy read but I found the content to be repetitive.