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Little Platinum Book of Cha-Ching: 32.5 Strategies to Ring Your Own (Cash) Register in Business and Personal Success
Presents thirty-three tips on personal and business success gleaned from the experiences and wisdom of John Patterson, founder of the National Cash Register Company.
197 pages, Hardcover
First published October 27, 2007
18 people are currently reading
271 people want to read
About the author
Jeffrey Gitomer
156 books326 followersAUTHOR.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS.
Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK.
Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET.
Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING.
Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE.
Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com.
SALES ASSESSMENT ONLINE.
The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE.
In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME.
In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
"I give value first. I help other people.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS.
Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK.
Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET.
Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING.
Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE.
Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com.
SALES ASSESSMENT ONLINE.
The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE.
In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME.
In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
"I give value first. I help other people.
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Displaying 1 - 21 of 21 reviews
June 15, 2024
Business success principles you know and don't know that every entrepreneur should read, learn, and apply ✅
August 14, 2010
John H. Patterson is arguably the father of modern american sales. His vision to create a public need for a receipt vs. "pitching cash registers" built NCR into a legendary company that produced future business leaders (like IBM's Thomas Watson.) Jeffrey Gitomer's modern updating and application of these principles make them accessible for a new age of sales professionals.
November 6, 2019
It was a nice easy read with plenty of good, quality information.
July 14, 2020
It had good principals that you can use, but I felt it was missing something.
May 17, 2022
the last of the gitomer books I have to read. this one was a bit more unique and I appreciated that.
always good positivity and direction to the right way.
always good positivity and direction to the right way.
October 5, 2009
Time-tested principles for strong selling
John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now – perhaps somewhat cheekily – calls the “Patterson/Gitomer Principles.” Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer’s oysters to get Patterson’s pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.
John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now – perhaps somewhat cheekily – calls the “Patterson/Gitomer Principles.” Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer’s oysters to get Patterson’s pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.
October 15, 2016
I've bought and read four of Jeffrey Gitomer's books. While I appreciate that this book is an updated take on John Patterson's book from 1911, I was disappointed it didn't provide more insight into today's marketplace than it did. The questions. deeper questions, and comments are great for a quick snapshot but lack depth. That being said, it *is* a great book for quick snapshots of various aspects of selling to the marketplace.
December 8, 2016
أشتريت هذا الكتاب لأني حالياً اشغل منصب مدربة في مجال المبيعات، حقيقة ابهرني الكتاب بكمية المعلومات و الاسئلة التى تحدد مستوى الخدمات البيعيه وكذالك مهارات البيع وغيرها ..
،يمكن تحويل الكتاب الى منهج تدريبي كل مبدأ على حدى
وكذالك يمكن الاستعانه به في خلق ثقافة عمل للمنظمه تبدأ اولا بان يفهم الموظف ذاته وينتقل الى صورة الذهنيه و شكله الخارجي و الية تحفيز الادارة الموظف ..
من خلال وضع خطة عمل تطبق فيها المبادئي المدرجة في الكتاب بما يتناسب مع مجال المنظمه .
،يمكن تحويل الكتاب الى منهج تدريبي كل مبدأ على حدى
وكذالك يمكن الاستعانه به في خلق ثقافة عمل للمنظمه تبدأ اولا بان يفهم الموظف ذاته وينتقل الى صورة الذهنيه و شكله الخارجي و الية تحفيز الادارة الموظف ..
من خلال وضع خطة عمل تطبق فيها المبادئي المدرجة في الكتاب بما يتناسب مع مجال المنظمه .
September 2, 2008
Gitomer is inspiring. This is a great insight into the sales principles that worked 100 years ago and still can today.
A lot of what he says makes absolute sense and may seem simple in theory - the difference is we are not employing these measures and Gitomer helps you to recognize this and more importantly - do something about it.
A lot of what he says makes absolute sense and may seem simple in theory - the difference is we are not employing these measures and Gitomer helps you to recognize this and more importantly - do something about it.
January 9, 2015
It's a great sales success book with a similar format to his other work - readable, digestible, useful. What made it stand out was that it's grounded in the work of Patterson, who popularized the cash register. I enjoyed the reaching back to an older philosophy of sales success and making it relevant.
November 16, 2008
Book is on creating the RIGHT relationships. And how to look at creating these on what can I do for them and how can I help the me more successful, then in turn you will be blessed. The right attitude, be patient on receiving anything in return.
January 25, 2014
Again Jeffrey articulates the fact that there's something beyond the 'self' and encourages the authentic willing the good of the other. Start small but Start!!!! His perspective on traditions being a valuable asset dovetails nicely with the Attitude of Gratitude philosophy.
May 6, 2014
I would give this book a 3.5. We are always selling something even if it is an idea at work an the principles in this book can apply anywhere. Many are the basics and and so true to continue practicing.
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March 20, 2008still reading
March 30, 2013
A must-read book on sales for knowledge workers, managers, executives, and entrepreneurs.
August 23, 2013
Very good motivating book. Plenty of background to help generate your own sales questions.
December 11, 2014
Listened to this book: re-hash (and not a good one) of a 100-year old book; did reaffirm some of my current practices.
September 10, 2015
very interesting how Gitomer relates the work of John Patterson to today - with Gitomer's customary "git off yer ass - no excuses" delivery - perfect
January 9, 2016
So far there have been lots of little tidbits worth pondering & re-reading.
February 5, 2016
I love books like this--well-organized, lots of boxes and charts, jam-packed with information. You can set it on your desk and read a little bit each day.
Displaying 1 - 21 of 21 reviews