Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

by Sarah Petty, Erin Verbeck

There’s a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service—not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors. They’ll learn how - -Create a brand that lets them charge what their offering are worth - -Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. - -Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients. - -Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment. - -Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

Genres: Business

213 pages, Kindle Edition

First published April 29, 2012

Reviews

[David · Rating 5 out of 5]

Worth Every Penny - Yes

This book provides a thoughtful consideration of what it means to build a boutique business. It contains useful stories, helpful insights and valuable questions that can help you if you are seeking to launch such a business.

[Tanida · Rating 5 out of 5]

Great Quick Read

Loved this book due to its practical tips. Gone are the days of 300 pages of theory with no actual ideas in a business book. If you want to get moving now, this book is for you.

[Jo · Rating 5 out of 5]

Great book about setting ourselves apart with customer service and exceptional client experiences

[Kayode · Rating 4 out of 5]

Informative & Practical

I found "Worth Every Penny" an easy to read book, with able information and practical tips on growing a business in great service rather than on low prices.

[Judith Conning · Rating 5 out of 5]

such a great read

A lot think about and so much good advice, and also some sage warnings. I know need to read it again and take notes of things pertinent to my business.