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Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.
You will
How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.
You will
How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface. Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers. How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest. Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior. Pinterest copyright issues Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
204 pages, Kindle Edition
First published June 8, 2012
13 people are currently reading
79 people want to read
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Displaying 1 - 16 of 16 reviews
December 7, 2016
I thought this book was really well written. The end of every chapter had action plans for you to follow and execute. It has tons of ideas for what to pin, how to organize, etc. It does seem to get repetitive after a little while. It has a ton of ideas and tips that I will be implementing. Very useful.
February 23, 2018
Хороша для тех, кто впервые видит Pinterest, иначе слишком мало полезной информации
September 20, 2015
If you’re looking for a book about how to market your business with Pinterest, you’ve come to the right place – this is easily the definitive book on the subject, and it stands the test of time remarkably well considering how much Pinterest has evolved in the time since its initial publication.
Worth noting here is the way in which Beth’s passion shines through in what she wants – it makes for delightful reading, because you can sense that the author is having fun. That’s the way that I’ve always liked to learn – it makes it much more memorable, and you’re going to want to remember this.
In fact, it’s packed full of helpful tips on everything from the optimisation of your pins to the processes involved with developing a full strategy for the social network. And you do want to develop one of those, right? After all, when used correctly, Pinterest can be one of the most effective drivers of social media referral traffic to your website, particularly if you you’re an online retailer.
Worth noting here is the way in which Beth’s passion shines through in what she wants – it makes for delightful reading, because you can sense that the author is having fun. That’s the way that I’ve always liked to learn – it makes it much more memorable, and you’re going to want to remember this.
In fact, it’s packed full of helpful tips on everything from the optimisation of your pins to the processes involved with developing a full strategy for the social network. And you do want to develop one of those, right? After all, when used correctly, Pinterest can be one of the most effective drivers of social media referral traffic to your website, particularly if you you’re an online retailer.
April 25, 2014
Good intro for the newbie who has never used pinterest before. If you are familiar, you have probably figured out ways to incorporate it into your social media strategy. Pinterest is a pretty simple platform for sharing your goods and events online. If you are intimidated by new forms of social media, this book can certainly help alleviate those.
May 21, 2016
It is a great book if you are just getting your feet wet with Pinterest. There wasn't a great deal of information that differentiated itself from other social media marketing books. The "engage the reader" strategic outlook applies to all social media platforms, and I was hoping to find more information that set Pinterest apart from other social media platforms when it came to marketing.
August 22, 2012
If you do any kind of marketing for a product, you need to read this book! It's easy to understand, filled with great ideas, and really pulls all the social media together in a clear marketing strategy. I finally GET IT!
August 17, 2013
Interesting book for those who never use this social platform. Maybe to much information about how to do common things. But it also contains many great ideas how to use Pinterest in different type of businesses
January 21, 2014
Very useful introduction to using Pinterest as part of promoting a business or organization. A few things have changed a bit since it was written, but not a lot, and the overall strategies presented are sound.
December 4, 2014
it was an insightful amount of info that I did not realize was available through such an easy site like Pinterest for small businesses. It was somewhat helpful, but I am sure that with a bit more time to dedicate to it, that the advice in the book would be more beneficial in the long run.
August 24, 2014
Being a new-comer to the field of marketing, I found this book to be highly helpful. While tackling some big-picture theories and ideas, it also gave a concise and detailed process of application. Definitely a fan!
September 11, 2016
Livro bem prático que mostra como usar o pinterest para alavancar seus negócios. Serve também para utilizar o pinterest na divulgação de seus projetos pessoais na internet. Escrito em linguagem prática, clara, com muitas dicas úteis.
September 23, 2012
How to use Pinterest to market your business
October 27, 2013
Great information and a easy read.
July 16, 2015
I bought this book after attending a webinar by the author. It's a good introduction to Pinterest and I especially liked the "action plans" at the end of each chapter.
April 3, 2017
Fantastic
By far the most informational and well put together book about Pinterest. .Fast read but engagingly thorough. Its an older volume, but it really has me thinking.
By far the most informational and well put together book about Pinterest. .Fast read but engagingly thorough. Its an older volume, but it really has me thinking.
June 7, 2018
Pinfluence is a good starter guide to show how Pinterest works and how it can work for you. Every chapter ends with an action plan. It is up to every reader to figure out how to best implement these strategies to promote their business.
Displaying 1 - 16 of 16 reviews