The Exceptional Optician - Systems for creating lifelong, enthusiastic, and profitable customers

by David McCleary

A good optician can make a great pair of glasses. A great optician makes each customer a customer for life and a spokesperson for your office. So how do you convince the patient that they want to come back again next year and inspire them to tell their friends about you? This is the purpose of this book.

This book will provide you with the strategies necessary, whether you are new to the field or seasoned, that will enable you to stand out in a field full of fully knowledgeable yet perfectly average opticians. Patients expect average opticians when they walk into buy glasses. By the end of this book you will not be average, you will exceed expectations by being exceptional. Being exceptional does not come from technical optical skills alone. It begins the moment the patient walks through the door until they return the following year.

This book assumes you are already a good optician, with all the technical skills necessary to produce a pair of glasses. What we will do is take you to the next level, to make your patients oblivious to the idea that there could be another optician out there besides you. It’s time to stop being a good optician and start being a great one!

36 pages, Kindle Edition

First published February 1, 2012

About the author

Dave McCleary is a social scientist who has designed and facilitated interventions for tens of thousands of leaders across the globe at virtually every organizational level possible. He has worked directly with over a hundred individual leaders in long term, deep, personal change relationships. He has collected decades of leadership and organization change data from which to draw, and his work stems from extensive experience with leader transformation and strategic organization change. He is the CEO of Flawless Leaders, LLC; his clients include leaders from organizations worldwide such as Volvo, Home Depot, Experian, Loblaw Companies Limited, Flextronics, Dell, Multek, and PCH China Solutions.

McCleary also serves as a consultant and advisor to Pepperdine University’s graduate program for Organization Development professionals. In this program, he assists leaders in undergoing deep personal transformation. His experience in both the public and private sectors has been primarily focused on the work of leaders effectively navigating their dark side. McCleary concludes that the dark side of leadership is the psychological collection place for the dysfunctional mindsets and behaviors that contribute to most leader failures.

Dave contributes to various list-serves and blogs on leadership and organization development, writes his own blog, writes an Internet-based monthly leadership article, The Compass, and has published an academic dissertation, Leadership and Emotional Intelligence. He has also written on executive coaching for the international journal, Development and Learning in Organizations.

David, his wife, and four daughters live and work on their family farm in rural Connecticut.