Media Effects Research: A Basic Overview (with InfoTrac)

by Glenn Grayson Sparks

Everyone from politicians to entertainers has an opinion on the effects of the media. Find out the real story with MEDIA EFFECTS A BASIC OVERVIEW. Inside you'll find out once and for all what the media's impact really is, and how experts explain it. Plus, not only will you learn all this pivotal information, but because it's packed with study tools, this media textbook is the one that will help you get the grade you need as well.

Genres: School, Read For School, Journalism

240 pages, Paperback

First published October 1, 2001

Reviews

[Scott · Rating 4 out of 5]

I really enjoyed this book. It was assigned to read as an assignment for my media effects course. My teacher warned us at the outset that it was designed for undergraduates, so I was wary about its relevance for me (I was in a master's program). However, the book is a wonderful introduction into media research, and Sparks is very adept at explaining studies in an interesting way.

Generally, I try to skim readings for their main points. However, Sparks' style is so interesting, I found myself very entertained by what he said. I would recommend it to anyone with even a cursory interest in media effects, but even more for people who would like learning in general.

[Sab H. (YA Bliss) · Rating 4 out of 5]

Read it for school and was not boring for the most part. I quite enjoyed some of the info! :)