Rain Making: Attract New Clients No Matter What Your Field

by Ford Harding

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how articles for professional publicationsMake cold calls like a sales proNetwork to build a lasting customer baseDevelop a winning sales strategyWith this book at your fingertips, you'll get the marketing and sales skills you need to survive--and flourish--one sale at a time!

Genres: Business

338 pages, Kindle Edition

First published February 1, 2008

Reviews

[Helen Mary · Rating 3 out of 5]

Resource is a little dated but it still has some nice gems that are relevant and worth looking into. The only caveat is that it felt like the book tried to do too many things in a single run so I gave it 3 stars. Author could have recommended sales related books or a reading list that are focused on that particular topic instead of carve out the middle part for sales and cold calls, then focused the meat of the text to the finer strengths of his storytelling and expertise. But it was not a wasted read. It’s still very educational and valuable.

[Robert · Rating 4 out of 5]

This book certainly has a lot of material that business people should look at, especially those who are 'sales' people. No matter what business you are in or what role you have you need to be 'selling'. This means you need to not only understand sales but importantly also how to generate new business.

There aren't 'tricks' to this, there is simply proven systems that can help you achieve this. This book runs through a whole spectrum of options that are available and it would be truly impossible to say that someone to say that there wasn't something in this book that could help them with the 'sales' process. Surprisingly, I found there was a lot more information in this book than I expected and it also contained more details than I expected. That's what I liked about this when compared to other 'sales' books. It just doesn't merely talk about what 'sales' are it provides you with concrete steps and suggestions to go about generating more opportunities.

Many business owners are not natural sales people and in fact tend to shy away from sales claiming that it really isn't their thing. To the contrary, for a business owner it is always sales first for without demand there is no business. The more you understand sales the better you have of being a success and keeping the income flowing to your business.

The book is easy to read and surprising comprehensive and pragmatic in its approach. It is well suited to the 'no-sales' type who can learn a lot from the suggestions it brings forward. I would suggest that if you are in business, and especially if you are in business for yourself, then this book should be on your reading list.