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The Art & Business Of Ghostwriting: How To Make $10,000+ Per Month Writing For Other People Online

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Ghostwriting is the single most lucrative way to monetize your talents as a writer. Over the past 6 years, Nicolas Cole has ghostwritten for more than 300 different industry leaders, C-Suite executives, founders of Silicon Valley startups, venture capitalists, and even Olympic athletes, Grammy-winning musicians, and New York Times bestselling authors. In 2017, Cole founded the first ghostwriting agency specializing in opinion articles online, and to date has ghostwritten more than 3,000 articles (under other people’s names). At its height, Cole’s ghostwriting agency, Digital Press, had more than 80 concurrent clients, employed over 20 writers & editors, and was generating several million dollars in annual revenue. And in The Art & Business of Ghostwriting , he explains exactly how he did it—so you can start making money as a Premium Ghostwriter, too. “Ghostwriting paid me to learn, paid me to practice my craft, and paid me to build a billion-dollar network for myself," says Cole. "Ghostwriting changed my life—and it can change yours, too." So, what are you waiting for? There has never been a better time in history to earn a living as a writer. All you have to do is call yourself a Premium Ghostwriter.

264 pages, Paperback

Published July 15, 2023

15 people are currently reading
332 people want to read

About the author

Nicolas Cole

20 books140 followers

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5 stars
58 (51%)
4 stars
36 (32%)
3 stars
12 (10%)
2 stars
4 (3%)
1 star
2 (1%)
Displaying 1 - 16 of 16 reviews
533 reviews1 follower
September 29, 2023
I'm finished because I stopped reading.

I am more than sorry I wasted my time and money on this book.

There is nothing here that you don't know already. Worse, nothing you could possibly care about knowing if you plan to be a ghostwriter.

This may even be worse than the other book I read by this author: "19 tiny habits that lead to huge results." I don't know why I started this one after reading that one--but I did.

Experience taught me nothing.
Profile Image for Dorothea.
2 reviews
January 8, 2024
My email copywriting business was a mess before I read this book. For 3 months, I frantically sent cold emails and DMs to all types of brands-- haircare, skincare, stationery, bookstores, food/restaurant, and personal brands. Initially I sent custom samples to each brand but soon degraded to sending generic messages because a personalized message for every niche overwhelmed me.

I found this book, eager to hear the secrets on how to make my business work. I headed straight to the chapter on how to get clients as a ghostwriter. I found so much value in that section that I had to devour the rest of the book. Cole's ideas were refreshing and eliminated my scarcity mindset and self doubt. He washes away your worries about how to niche down, price your services, approach "sales" calls, and get clients with simple frameworks.

I finished the book a few days ago and so far I already clarified my niche and am taking a long-term approach by digging deep into client research to send irresistible offers. The Art and Business of Ghostwriting injected purpose and fun back into building my business!
Profile Image for Julián Alvarez.
59 reviews
June 18, 2025
As a complete beginner in the ghostwriting world, I came up to Cole's book with an open mind, just to find that this is more like a business/sales book, rather than ghostwriting itself. And that is a good thing.

The idea beneath this book is not learning a skill just for you to go work for somebody else, just for you to "improve" your worker profile. No, the idea beneath this book is that ghostwriting is a feasible 1-person business opportunity, and this idea is successfully embedded through the whole book. This is what, in the end, made the book credible for me. I come from a sales background and there are several things I already knew or heard about, but installing those things into the ghostwriting niche frame is something that Nicolas Cole does pretty well. This is a book full of value, specifically for people thinking on getting into ghostwriting or that are stuck with their career for any reason.

Finally, you can tell this is a book written by a true author. It's easy to read, the arguments develop smoothly and the whole book gives the sense of being a fairly coherent and compelling unit.
Profile Image for Unleash The Knowledge.
143 reviews19 followers
July 30, 2023
Nicolas Cole did it again!!

His latest book: The Art & Business of Ghostwriting is tremendous!!

If you are interested in starting a career as a writer or entrepreneur, I highly recommend you read this book.

Cole's insights are unmatched as he has lived this life and continues to do so!

This book is split into 3 main parts:

1. Ghostwriting As A Career
2. The Art of Ghostwriting
3. The Business of Ghostwriting

It goes into depth to rule out the myths of ghostwriting, the benefits, the monetization power of online writing and much more.
10 reviews
December 29, 2023
Superb. Nic Cole is a force to be reckoned with. As he says, this is more a manual on how to be a successful Solopreneur. He just uses Ghostwriting as a vehicle to deliver all these business learnings.

If you're going into business for yourself—whether that's as a ghostwriter or otherwise—read this book. It's all killer, no filler.
4 reviews
June 12, 2024
The chapters Cole wrote are a literal step by step guide to building your career as a ghostwriter but also for anyone in any industry.

I have 10 years of experience in the health industry - 5 of which were as a solopreneur. For anybody who would ask me for advice about building a solo career, I would point to Cole's book.
65 reviews2 followers
August 26, 2024
Nicolas is a legend. I have purchased his books after taking part to his online courses, and I must say they deliver excellent value even though I am familiar with most of the content.

Nicolas and Dickie are doing something amazing, and I encourage everyone to attend their courses.

They’re changing my life.
Profile Image for Susree_1.
60 reviews
March 19, 2025
The most amazing book I have read in awhile. The pages just flows by so amazingly he has categorised the information from start to end. I wish i could have read this sooner. I am gonna explore more of his books.
Profile Image for Bianca.
92 reviews1 follower
August 6, 2023
Fascinating read about a black box industry people don't talk about
Profile Image for Amy.
74 reviews2 followers
January 9, 2024
I've never bookmarked and highlighted a book more than this. Packed with value.
Profile Image for Louis Shulman.
126 reviews9 followers
January 19, 2024
Awesome resource, Cole. Thanks for putting it together. Now to keep applying it :)
Profile Image for Germain Morin.
13 reviews
June 2, 2024
Le genre de trucs que j'aurais adoré qu'on m'enseigne à l'université, plutôt que des procédés désuets!
6 reviews
August 11, 2024
This book is a fantastic place to start if you’re interested in starting ghostwriting.

From what I’ve seen, the 1 star reviews are from people who didn’t even read the book. Don’t let them put you off.
Profile Image for Utkarsh Kaushik.
93 reviews2 followers
October 14, 2024
THE book to read for anyone considering starting their own ghostwriting business.
Displaying 1 - 16 of 16 reviews

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