What Is Your One Sentence?: How to Be Heard in the Age of Short Attention Spans

by Mimi Goss

Your "one sentence" is that irreducible part of your message that you want your audience to remember. A good sentence stops people in their tracks. It surprises them. It makes them think. And in today's age of information overload and short attention spans, getting your point across is more important and more difficult than ever.What Is Your One Sentence? will help you be a better communicator-fast. Mimi Goss teaches her unique One Sentence Method, which shows you how to distill your message into one sentence that captures your listeners' attention, moves your ideas forward, focuses the problem, and helps you achieve your goals. You'll learn

Use the one sentence approach to tackle complex messages Take five simple steps to find one sentence that launches a dialogue Identify the basics of a memorable one sentence Speak in an authentic voice

Whether you're teaching kindergartners, pleading for your life, or presenting the budget to Congress, What Is Your One Sentence? provides exercises and examples, looks at the psychology of communication, and takes you through a step-by-step process to find your core message and craft that one memorable sentence to hook listeners and keep them engaged.

271 pages, Kindle Edition

First published April 3, 2012

Reviews

[Jonathan · Rating 3 out of 5]

This book was assigned reading for a college communications class. It’s mostly a compilation of ideas I have read elsewhere. It could be described as part communications textbook, part pop self-help manual. It’s not bad, but it’s not great, either.

[Mackenzie Jadrnicek · Rating 3 out of 5]

3.75

Very good book for any one looking to improve their communication or launch their business. Many great and PRACTICAL quotes with how-to-steps on implementing these principles into your life.

[Stan · Rating 3 out of 5]

The book has a good premise and does deliver some interesting information. It also runs a bit long, probably would have read better had it been a bit shorter. The book is about the age of short attention spans after all.

[Elizabeth · Rating 2 out of 5]

So far this author is so wordy that I'm having a hard time, not only sticking with the book to read it, but to even understand her point. Let's hope it improves.

[Libraryassistant · Rating 3 out of 5]

A bit repetitive, considering her excellent premise. Nonetheless, worth thinking about several of the plans of attack if you are trying to sell an idea or business.