Before and After Page Design

by John McWade

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Genres: Design, Art, Nonfiction

488 pages, Kindle Edition

First published December 10, 2003

Reviews

[Mike Bell]

Collected from his excellent magazine articles. A little out of date but many solid points about graphic design.

[Sebah Al-Ali]

أعجبتني أشكال التخطيطات التي استعرضها. و المعلومات التي أوردها وجدتها مفيدة و تعلمت منها الكثير.

أظنه كتابا مهما لمن يود تصميم/تخطيط/نشر كتاب أو مجلة إلكترونيا.

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Newsletters:
- left margin 13px, right: 9px, top: 4px, and botoom: 4px.
- Horizontal guides: 4(headline), 11.5, 19(top padding), 59 (bottom padding), 62 (line). Vertical: 2, 9, and 44.
- Headlines and bylines consistent throughout the paper.
- "Maintain at least 12 points of breathing room" between a headline and the text.
- 18 point space between lines

http://upload.wa7di.com/upload/up_dow...

[Ang]

I have been working with page design since high school and reviewing the basics is always a breath of fresh air that helps me reset and clear the clutter when I begin a project--or rework a project. Thanks john McWade!

[Srinivas]

Through Seth. He says John McWade's books taught him to see what others would see in a design that you the designer tend to ignore.

[Russell Proctor]

Great book. Bought whilst subscribing to Before & After magazine.