Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book, Practical advice from the inventor of print-on-demand (POD) publishing

by Bruce T. Batchelor

Book Marketing SELF-PUBLISHING SUCCESS
Do you want to sell more copies of your self-published book? Of course you do. This book reveals how you will achieve publishing success. Discover which sales and marketing tactics are creating results for other authors. Learn how the modern book publishing industry actually functions, including little-known practices that could hold the key to your profitability. Each concept is explained and illustrated with inspiring true-life stories of authors who have achieved success on their own terms. Book Marketing SELF-PUBLISHING SUCCESS is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services, or have done it all on their own. Learn how one author sold over one million copies, hardly any of those through bookstores. Each author reveals the hits and misses of sales and marketing where innovation and clever choices bring best results and satisfaction. In this book, author Bruce Batchelor -- who invented the print-on-demand publishing process that has enabled indie authors to sell tens of millions of books -- helps you pick which specific marketing efforts will be most time-efficient and cost-effective for you, your book and your purpose. By creating the right marketing mix, you will be successful in selling your book and will enjoy yourself along the way! About author BRUCE BATCHELOR
A bestselling author, Bruce speaks at writers conferences and consults to the publishing industry. He is the editor and CEO at Agio Publishing House and lives with his wife and son in Victoria, BC, Canada.

180 pages, Paperback

First published December 28, 2007

Reviews

[Andrea Schneeberger · Rating 3 out of 5]

Ich bin schwer hin und her gerissen wie ich dieses Buch bewerten will. Ich schwanke zwischen zwei Sternen und drei. Vermutlich liegt es daran, dass meine Erwartungen wohl etwas zu hoch angesiedelt waren; aber hey, bei dem Titel ja eigentlich auch kein Wunder, oder?

Wer Tipps im Bereich Belletristik sucht, ist mit einem anderen Ratgeber besser bedient. Für alle Autoren die im Bereich Sachbuch tätig sind, hat Bruce Batchelor einige gute Anregungen. Ich selbst konnte mir lediglich zwei Ideen aus dem Buch nehmen (immerhin, wird vielleicht der eine oder andere sagen.)

Was ich ganz nützlich finde, sind die letzten Seiten des Buches: Vorlage für den Buch-Marketingmix. Hier kann jeder Leser fragen zum Ziel, Produkt, Platz, Zielgruppe etc. beantworten.

Cover: eine kleine Scheußlichkeit. Zu wild für meinen Geschmack.

Layout: Hätte noch Potenzial nach oben

Fazit: Wer Sachbücher schreibt, wird sicherlich einige gute Inputs finden. Belletristik wird leider zu wenig beleuchtet. Wer etwas über den Buchmarkt in Amerika erfahren will, ist mit dem Ratgeber gut bedient.

[David Goodberg · Rating 3 out of 5]

This is a good book and was a good read. It is now with my other dozen book-publishing and book-marketing books. What is unique and most beneficial with this are the individual stories and interesting strategies that independent authors used to help their book succeed (or not). While I took only a few notes throughout the read to add to my marketing plan and many "to do" lists, I am very glad I read this. It could have been more specific rather than just food for thought, but what it is is something most of the other books don't have: food for thought. This isn't so much a business reference book as it is a collection of stories and ideas to help you think outside the box and take new apporaches to getting your book out there.

[Cynthia Sandor · Rating 5 out of 5]

Book Marketing Demystified is packed with stories about authors and how they marketed and promoted their books. This is a great resource for the first time author who seriously wants to learn more about marketing and promoting. Remember, publishers invest little money in first time authors unless they have a solid following and platform. To build your author platform, you need a plan. There is a very well defined plan at the end of the book to follow. If you are not comfortable with public speaking, then there are many tactics that might be suited for you and your situation. The 'key' is to decide 'what P's to emphasize, which ones to pass on - and mostly to have fun."