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101 Social Media Tactics for Nonprofits: A Field Guide
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics.
With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.
Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.
Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
229 pages, Kindle Edition
First published January 9, 2012
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73 people want to read
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Displaying 1 - 8 of 8 reviews
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June 29, 2020101 Social Media Tactics for Nonprofits A Field Guide
Melanie Mathos and Chad Norman (2012)
This book followed a pretty easy format as you can imagine, listing 101 different ideas for using social media to highlight your nonprofit. Rather that stop at the basic top ten popular social sites, it offers different fun tactics, management tools, and some behind the scenes info you might struggle to find on your own.
Always register multiple users. This can be as basic a guideline in helping CTEP's manage lab log ins, e-mails, or possible Facebook sites for carrying on multiple years. The more people know the administrative login, the less chance one person will leave the organization with the only Password to register new users etc. It also helps with keeping current, updated, and acknowledging donors and visitors. This ultimately helps to spread the workload. Also cool if an organization is spread across time zones to have an administrator is every time zone.
Bonus! Nonprofits often qualify for discounted rates for various sites. Check into it. This book is especially helpful in finding tons of ideas for fundraising.
Draw attention to your organization. Make it obvious what you are trying to get. If you want people to Like your FB page then tell them. We know about tracking and such needed for grant writing. Some of the "cool" ideas in the book are to have a photo contest, tweetathon, Pledge for causes, and Blogs with a purpose.
Although this book covers the spectrum of social media and nonprofits, I would suggest it to users with a specific goal in mind. Is it to draw more attention, respond more quickly to the public, or raise funds for the organization. Yes, they can all overlap in some areas, but don't spread yourself too thin and risk having one or two solid new areas to focus on and grow.
Melanie Mathos and Chad Norman (2012)
This book followed a pretty easy format as you can imagine, listing 101 different ideas for using social media to highlight your nonprofit. Rather that stop at the basic top ten popular social sites, it offers different fun tactics, management tools, and some behind the scenes info you might struggle to find on your own.
Always register multiple users. This can be as basic a guideline in helping CTEP's manage lab log ins, e-mails, or possible Facebook sites for carrying on multiple years. The more people know the administrative login, the less chance one person will leave the organization with the only Password to register new users etc. It also helps with keeping current, updated, and acknowledging donors and visitors. This ultimately helps to spread the workload. Also cool if an organization is spread across time zones to have an administrator is every time zone.
Bonus! Nonprofits often qualify for discounted rates for various sites. Check into it. This book is especially helpful in finding tons of ideas for fundraising.
Draw attention to your organization. Make it obvious what you are trying to get. If you want people to Like your FB page then tell them. We know about tracking and such needed for grant writing. Some of the "cool" ideas in the book are to have a photo contest, tweetathon, Pledge for causes, and Blogs with a purpose.
Although this book covers the spectrum of social media and nonprofits, I would suggest it to users with a specific goal in mind. Is it to draw more attention, respond more quickly to the public, or raise funds for the organization. Yes, they can all overlap in some areas, but don't spread yourself too thin and risk having one or two solid new areas to focus on and grow.
November 26, 2023
Rating is purely based on this book being functionally obsolete. It represents the landscape from 10-15 years ago, but even since this was published in 2012 the whole dynamic of social media reach has shifted... Especially amongst gen Z and millennials.
April 2, 2023
Too dated to be of much use in 2023!
June 16, 2015
Book Finished: June 8th, 2015
Rating: 3.5/5
I skimmed, re-skimmed, and more thoroughly read this book several times over the course of my thesis research. In that perspective, it was fascinating to complete a literature review of what experts said, and then see the similarities and discrepancies of what those in the mental health nonprofit community said about the tactics that work for them. Now that I have my research complete, and was able to read this book again, it was an interesting look at how traditional media tactics carry over into new media.
Published in 2012, one review I came across of this text said simply, “does what it says on the tin.” That’s a pretty honest review of this book. It does have the promised 101 tactics, but they are found in smaller, easy to consume tidbits with occasional research backed notations. There isn’t much scientific reasoning given for a lot of that tactics, but there doesn’t have to be.
The book’s main goal is to provide nonprofits with the building blocks for a social media campaign and new ideas to try on these platforms. For the most part, this goal is met.
This book would work well as a resource for nonprofit communicators new to the realm of social media. It includes information on how to set up the various platforms and what their pros and cons are. Those new to social media will be please to see that some tactics that work in the world of traditional media still apply. For tactics unique to new media, nonprofit marketers will find an easy to understand guide in this text.
Unfortunately, the book’s age is its one downfall. It seems silly to refer to a book published 3 years ago as outdated, but it is. This isn’t the authors’ fault; social media changes so rapidly that some of the information they started with was likely different shortly after publishing. The majority of the problem lies with how Facebook for business/nonprofits works today. Facebook changes its timeline and major functionality at least once a year, which means the sections of the book focusing on set up of this platform no longer apply.
Still, the books does what it says, and most nonprofit communicators will get a few new ideas from this quick read.
Rating: 3.5/5
I skimmed, re-skimmed, and more thoroughly read this book several times over the course of my thesis research. In that perspective, it was fascinating to complete a literature review of what experts said, and then see the similarities and discrepancies of what those in the mental health nonprofit community said about the tactics that work for them. Now that I have my research complete, and was able to read this book again, it was an interesting look at how traditional media tactics carry over into new media.
Published in 2012, one review I came across of this text said simply, “does what it says on the tin.” That’s a pretty honest review of this book. It does have the promised 101 tactics, but they are found in smaller, easy to consume tidbits with occasional research backed notations. There isn’t much scientific reasoning given for a lot of that tactics, but there doesn’t have to be.
The book’s main goal is to provide nonprofits with the building blocks for a social media campaign and new ideas to try on these platforms. For the most part, this goal is met.
This book would work well as a resource for nonprofit communicators new to the realm of social media. It includes information on how to set up the various platforms and what their pros and cons are. Those new to social media will be please to see that some tactics that work in the world of traditional media still apply. For tactics unique to new media, nonprofit marketers will find an easy to understand guide in this text.
Unfortunately, the book’s age is its one downfall. It seems silly to refer to a book published 3 years ago as outdated, but it is. This isn’t the authors’ fault; social media changes so rapidly that some of the information they started with was likely different shortly after publishing. The majority of the problem lies with how Facebook for business/nonprofits works today. Facebook changes its timeline and major functionality at least once a year, which means the sections of the book focusing on set up of this platform no longer apply.
Still, the books does what it says, and most nonprofit communicators will get a few new ideas from this quick read.
July 10, 2012
If you are totally befuddled by Facebook and Twitter, then this book will help you wrap your brain around the ins-and-outs of social media. As with the entire universe of the internet, some of these techniques will become dated, overplayed or simply not relevant after a few years. However, it's a great jumping off point for learning how to make social media work for your organization instead of simply using it as a means of posting notices about past events.
April 14, 2013
Does what it says on the tin. A lot of advice spread thinly, which can be a plus or a minus. A plus if you want to get started with the staggering variety of social media tools, and a minus if you want to become an expert with one in particular. I was able to pluck out a few gems to put in our team's todo list, and learned a few tricks about Twitter I hadn't noticed.
December 30, 2015
Truly "101", for starting social media when there is none.
May 24, 2016
Good book, gave me a lot of ideas for revitalizing the Review's social media presence.
Displaying 1 - 8 of 8 reviews