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CREATING BLOCKBUSTERS!: How to Generate and Market Hit Entertainment for TV, Movies, Video Games, and Books
From bestselling novels and video games, to movies that flood the box office, blockbusters come in many forms. But despite their prominence, most do not last in today’s competitive market. This guide provides the principles that enable anyone, from executives to novices, to develop innovative concepts and promote blockbusters.? prefix = o ns = "" /
238 pages, Kindle Edition
First published March 29, 2012
1 person is currently reading
13 people want to read
About the author
Gene Del Vecchio
17 books7 followersI am an entertainment consultant, business writer, novelist and educator. I have helped entertainment giants create, develop, and market blockbuster entertainment for over 30 years, the knowledge of which is incorporated into my book, Creating Blockbusters! It details the key principles that can help writers and entertainment execs create and market highly successful movies, TV shows and more.
Previous to this, I wrote Creating Ever-Cool; a Marketer's Guide to a Kid's Heart, and The Blockbuster Toy; How to Invent the Next Big Thing. Both have become standard reads for the youth marketing industry. I am also the author of two fantasy novels for young adults; The Pearl of Anton received a Starred Review in Booklist and The Sword of Anton received the Young Adult Choices Award by the International Reading Association. And I started a children's picture book series titled BetterNot! to help parents teach children morals and manners.
In my consulting role I have researched and consulted on over a hundred TV shows, films, and franchise-based product lines. My clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, MGA Entertainment, Nestle, Kraft Foods, Procter & Gamble, and more.
Check out my site. Read my books. Create blockbusters!
Previous to this, I wrote Creating Ever-Cool; a Marketer's Guide to a Kid's Heart, and The Blockbuster Toy; How to Invent the Next Big Thing. Both have become standard reads for the youth marketing industry. I am also the author of two fantasy novels for young adults; The Pearl of Anton received a Starred Review in Booklist and The Sword of Anton received the Young Adult Choices Award by the International Reading Association. And I started a children's picture book series titled BetterNot! to help parents teach children morals and manners.
In my consulting role I have researched and consulted on over a hundred TV shows, films, and franchise-based product lines. My clients over the years have included The Walt Disney Company, Paramount Pictures, Starz, PBS Kids Sprout, Mattel, MGA Entertainment, Nestle, Kraft Foods, Procter & Gamble, and more.
Check out my site. Read my books. Create blockbusters!
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Displaying 1 - 5 of 5 reviews
February 9, 2016
Don't. Just don't.
It sucks for all the reasons you expect it to.
I heard the author speak at a conference (he's a good speaker). Picked this up as an impulse buy.
Never again.
Alternate title: "Sell Your Soul Without Any Noticeable Appreciation of Your Assets"
It sucks for all the reasons you expect it to.
I heard the author speak at a conference (he's a good speaker). Picked this up as an impulse buy.
Never again.
Alternate title: "Sell Your Soul Without Any Noticeable Appreciation of Your Assets"
October 16, 2018
Gives you some insight in how Hollywood will go for the lowest common denominator. Something that will appeal on some level to as many people as possible, adults, children, male, female, neuter. Something that will have the most commercial appeal possible. Is this how you should create though? Should you be worrying about who you might exclude, or should you just go with how you feel?
April 11, 2025
A got this book as a free gift while at a screenwriting meetup in Los Angeles. As a screenwriter, it's crucial that you know what goes into a good story. This is the tool that your toolbox needs.
September 18, 2012
In "Creating Blockbusters," Gene Del Vecchio dissects the elements that contribute to a blockbuster. He proposes that inclusion of strong characters, timely issues, and emotional journeys (among other things)contribute to audience satisfaction, which is his main goal (not necessarily creating a literary masterpiece).
Del Vecchio breaks down the audience into segments according to age and gender and notes which ones prefer which types of stories and characters. He also commissioned research for the book that included evaluations of his own ideas spawned from the book's suggestions.
Although the book is mainly focused on blockbuster movies, the principles also apply to novels, video games, and toys.
I think that the exhibits he included are worth the price of the book. He basically gives you a "Create Your Own Blockbuster" guide. I recommend it to screenwriters and anyone wanting to create popular entertainment.
Del Vecchio breaks down the audience into segments according to age and gender and notes which ones prefer which types of stories and characters. He also commissioned research for the book that included evaluations of his own ideas spawned from the book's suggestions.
Although the book is mainly focused on blockbuster movies, the principles also apply to novels, video games, and toys.
I think that the exhibits he included are worth the price of the book. He basically gives you a "Create Your Own Blockbuster" guide. I recommend it to screenwriters and anyone wanting to create popular entertainment.
February 9, 2014
Must-read for all authors. Will give you a perfect insight on how to identify the needs of your readers. The book shows that all authors need to be marketers at heart. Not in terms of promoting their book but by integrating consumer research into the writing process.
The key message is that in order to appeal to the broadest audience possible, your book needs to appeal to the "kid in all of us".
Read the complete book-review here: http://our-everchanging-story.com/ind...
The key message is that in order to appeal to the broadest audience possible, your book needs to appeal to the "kid in all of us".
Read the complete book-review here: http://our-everchanging-story.com/ind...
Displaying 1 - 5 of 5 reviews