A book about mindset. A list of a bunch of ideas that will help you make money.
Outline:
Wealth can be created. Positive sum game.
There is shitloads of money. Don't let anyone convince you that money is "tight"
No such thing as fairness when it comes to the wealth distribution. You make exactly as much as you deserve.
Don't accept other people's definitions of what greed is.
No fear.
No excuses.
The way you talk defines how you look at the world.
Be an expert. Also, an expert may not be what you think it is.
Pick an expanding market. Be in the right place. A place where money is.
Get started. Get moving.
The best potential customer is the one you already have. Making a sale to a new customer is the start of the process not the end.
Be honest.
Ask for what you want. Constantly.
The market is more important than your passion. What other's want is more important than what you want.
Find underserved markets.
Don't just serve those local to you. The market is global for everyone.
Know exactly what is going on in your business. Numbers and money.
The less you need it the more you'll get.
How long you've been doing something is worthless. The only thing that matters is how much value you offer.
Equity, equity, equity.
Marketing is the most important. The ability to get customers to pay attention. More important than sales. This is where the money is. Everything else is a commodity.
Surround yourself with people you want to be like.
Quotes:
"This is an illustration of a position often taken about this thing called opportunism. Truth is, everyone is opportunistic. Some are just better at it than others. The homeless beggar who discovers a dumpster filled nightly with exceptionally good leftovers and returns to it each night is an opportunist. If he keeps it secret and does not tell the other homeless folks about it, he's exceptionally opportunistic. I doubt this liberal denouncing the greeting card company would criticize the homeless person. Or recognize and acknowledge her own opportunities."
"A principle or strategy long used to create business breakthroughs; marry a fundamentally successful product with a different means of distribution."
"Motion beats meditation. Where are your best prospective customers/clients/patients? Where can you place yourself that elevates your status and importance? Where can you place yourself that showcases and demonstrates your expertise? Who or what can you associate with that your best prospective customers/clients/patients pay attention to, respect, or are involved with? Omnipresence: Once you decide on your "where," the best questions are: How many different ways can I appear there simultaneously? and How can I be there all the time?"
"There are all sorts of reasons for this inaction. Poor self-image, lack of confidence, not being able to see yourself doing it. Ignorance. Laziness. Procrastination. Waiting for better timing, more resources. The list of excuses for inaction and status quo acceptance is long, and, of course, useless and valueless. If you seek to attract wealth into your life, you have to get the list out of your life."
"When you cannot change what the product is, you have to change what it means."
"Debt doesn't just enslave through compound interest reversed. It enslaves by imposition, by telling you that you should do work that you don't want to do, accept clients or customers you can't stand, and otherwise compromise every which way because you need money. I insist your objective should be to get to the position of not needing more income, so you can act independent, be selective, cal your own shots, entirely free of actual or felt pressure."
"Expertise-what you know. Expert Status-what you are known to know. Skill-what you do. Productivity-what you get done. Efficiency-how you get done what you get done. Effectiveness-opportunity selection; and how well you do what you get done. Organization, Multiplication-how you get things done by means other than manual labor. Influence-what you can get others to do. Relationships-who you know. Celebrity Status-how well you are known (by your target audience). Reputation-what others know about you. Vision-what you see, that others don't."
"It is actually these rank-and-file wage workers who exhibit greed at its worst. They want something for nothing, they seek an unfair exchange. Time on a job, years doing a job, does not increase the inherent value of that job being done."
"You can only be assured of getting whatever you want out of life, whether a certain income or security or wealth or simple respect, by earning it though proportional creation of value. Not just getting older and being here or there longer."
"These super-entrepreneurs may not be able to find their car keys, keep their offices free of overwhelming clutter, read an balance sheet, or turn on a computer. What they don't know would shock most people. Their personality flaws and personal dysfunctions could keep teams of psychotherapists gainfully employed. But one thing is true of virtually every single one of them: They are unabashed, unashamed, irrepressible promoters, salespeople who know hot to sell and do so day in and day out, and understand and usually keep their hands on their firms' marketing. They are, first and foremost, marketers."