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This comprehensive sales training course
Debunking common sales and closing myths that are hurting your resultsTechniques to prepare customers to buy before they even see youThe best way to discuss price and when to bring it upWhat selling mistakes to avoid that will guarantee prospects won't buyHow to handle competition and make them irrelevantObjection-handling closing strategies that work, not just theoriesAll the questions you need to ask for the customer to close themselvesEliminating stress and tension when asking for the saleClosing sales with integrity and prideTransforming from a salesperson to a trusted advisorThe single most profitable answer to any buying objectionEvery closing technique, every script, and every resource you need to skyrocket your sales results is included in One Call Closing. It's more than just a book, it's a complete training course dedicated to one goal - getting you more sales.
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Claude Whitacre grew up in the small town of Lodi Ohio. A painfully shy kid, he never attended a sports event, went to a dance, or even attend his own graduation. One of his first jobs was selling vacuum cleaners door-to-door. The first three months were bleak, with not even a single sale. Claude says "I knew people were buying, I just wasn't selling. I needed to study what made people want to buy". He quickly formed the habit of taking notes after every presentation. He would study what worked, what didn't, and try to improve. Eventually he set sales records that some find hard to believe. Such as selling a high end vacuum cleaner to everyone living on a city street (22 homes total)...selling 10 vacuum cleaners in a single day....and selling 24 vacuum cleaner demonstrations in a row. In 1999 Claude decided to open a retail store to let people come to him to buy. .The first years sales were embarrassing, but after studying marketing and advertising, the store's sales increased an average of 81% a year for the next eight years. In 2009, Claude decided to use local online advertising methods to create an additional sales surge in his business. After over a year of trial and error, and lots of false starts, Claude finally "cracked the code" to successful local online marketing. Now, Claude's store completely dominates the local search engines. Out of 124,000 local search results, Claude's store holds the first ten positions in Google...an unheard of feat. Claude owns Local Profit Geyser, a service that helps small businesses get on the first page of Google for local searches,he is also the author of The Unfair Advantage Small Business Advertising Manual, Selling Local Advertising, and Local Online Marketing. Claude has several more titles on the way. Claude works out of a retail store he uses to test small business marketing and advertising ideas. He owns the store with his wife, Cheryl. Claude now divides his time between his retail store (The Sweeper Store), and speaking to groups of business owners about local advertising both online and offline. Claude lives with his wife Cheryl quietly in the small college town of Wooster Ohio. Join Claude On Facebook: http://www.facebook.com/ClaudeWhitacr...
I’ve read several sales books and often find useful tips I can apply. This book is no exception and will not disappoint the reader. I like Claude’s premise of a one call close and how/why all salespeople can sell this way. The process Claude lays out is quick to learn and worthwhile to implement.
This is the second book I've read from this guy. The other was about local online marketing. I used his advice from that book and got great results. I just finished this book tonight but read the bulk last week. I sell a high dollar item directly to consumers and just started with a new company. First two weeks, 7 appointments zero sales. Read this book, four apointments and 3 sales. My success was partially because I've gotten better at my presentation. Mostly though because of what I learned from this book. And no I don't know the guy. Now I can't wait to get back to work
It's clear and concise book on selling. Good pointers on getting the sale and would recommend it t o newer salespeople and ones who are always looking to improve their skills
Claude Whitacre, whom I had never before heard of, teaches how to pack such a punch BEFORE and during the presentation, that fancy closes are usually unnecessary, as are repeatedly badgering prospects with endless callbacks.