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Step Into The Spotlight! A Guide to Getting Noticed
THE BIGGEST CHALLENGE FOR ANY ENTREPRENEUR IS GETTING NOTICED.
It's noisy out there! Making it in today's overcrowded marketplace depends less on baking a better bagel and more on branding it, less on having a Harvard MBA and more on being a star. It's about capturing the scarcest commodity of all--your market's attention.
A fresh, fun, fast-paced read, Step Ito The Spotlight! reveals the secrets of stardom, showbiz tricks of the trade that any business (or anyone) can use to stand out and get noticed.
Building on a foundation of marketing scenarios, Marlboro to Coca-Cola, Buckley's Mixture to Harley Davidson, the author draws insights from the colorful world of show business, lessons about creating an irresistible persona or brand.
Bursting with stories from television, movies, music and theater (and the celebrities in those arenas), this book examines what it takes to become a star on the business stage and beyond.
The reader is challenged with questions
Do you want to be a truffle or a Hershey bar? Who would you rather be? Batman or Robin?
You'll get a provocative take
Be Your Own Casting Director
"I'm Ready For My Closeup, Mr. DeMille"
The 30 Second Don't Step Onto The Stage With a Lousy Script
Humor in Humor is Not a 4 Letter Word
Creating a Build Your Own Fan Club
How to Get Your Face in the Newspaper Without Robbing a Bank!
It's a bold manifesto on how to get seen, get heard, get noticed and get known,
how to catapult yourself or your brand into a starring role!
It's noisy out there! Making it in today's overcrowded marketplace depends less on baking a better bagel and more on branding it, less on having a Harvard MBA and more on being a star. It's about capturing the scarcest commodity of all--your market's attention.
A fresh, fun, fast-paced read, Step Ito The Spotlight! reveals the secrets of stardom, showbiz tricks of the trade that any business (or anyone) can use to stand out and get noticed.
Building on a foundation of marketing scenarios, Marlboro to Coca-Cola, Buckley's Mixture to Harley Davidson, the author draws insights from the colorful world of show business, lessons about creating an irresistible persona or brand.
Bursting with stories from television, movies, music and theater (and the celebrities in those arenas), this book examines what it takes to become a star on the business stage and beyond.
The reader is challenged with questions
Do you want to be a truffle or a Hershey bar? Who would you rather be? Batman or Robin?
You'll get a provocative take
Be Your Own Casting Director
"I'm Ready For My Closeup, Mr. DeMille"
The 30 Second Don't Step Onto The Stage With a Lousy Script
Humor in Humor is Not a 4 Letter Word
Creating a Build Your Own Fan Club
How to Get Your Face in the Newspaper Without Robbing a Bank!
It's a bold manifesto on how to get seen, get heard, get noticed and get known,
how to catapult yourself or your brand into a starring role!
275 pages, Kindle Edition
First published April 8, 2008
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Displaying 1 - 3 of 3 reviews
December 19, 2019
You will be ready for the spotlight
Tsufit does a great job laying out the fact that we truly are performing every day. I could visualize the many people I see at networking events that don’t catch my attention and they never change. I have started to incorporate the steps in this book and it is definitely helping me with my confidence in networking.
A great book for anyone that needs a plan to help them overcome imposter syndrome.
Tsufit does a great job laying out the fact that we truly are performing every day. I could visualize the many people I see at networking events that don’t catch my attention and they never change. I have started to incorporate the steps in this book and it is definitely helping me with my confidence in networking.
A great book for anyone that needs a plan to help them overcome imposter syndrome.
February 8, 2018
If you are already a professional speaker or just getting into speaking this book provides a lot of tips, strategies and sound advice. I refer back to it on a regular basis and highly recommend it.
November 17, 2014
A fun humorous read and always engaging. Premise is that all business is Show business! Branding yourself; highlighting your unique personality in an entertaining manner certainly allows your product / services get noticed
Displaying 1 - 3 of 3 reviews