Cómo cambiar el mundo: Gestión del cambio 3.0

by Jurgen Appelo, Leopoldo Simini (Translator)

¿Qué puedo hacer con esta pésima Organización? Me gusta mi trabajo, pero no me gusta lo que hace la gerencia. ¿Cómo lo manejo?
Bien, es fácil. Hay 3 opciones:

1) Ignorarlo. Cambiar una organización es un trabajo pesado. Si no tenemos el vigor para aprender a ser un buen agente del cambio, dejemos de quejarnos de lo que está mal. Aceptemos que la organización es lo que es, y disfrutemos de lo bueno que nos ofrece nuestro trabajo.

2) Renunciemos al trabajo. La única razón por la cual hay malas organizaciones es porque la gente no renuncia a su empleo. Hagámosle un favor al mundo y busquemos un lugar mejor para trabajar. Ayudemos a las malas organizaciones a salir de su desdicha no trabajando para ellas.

3) Aprendamos sobre gestión del cambio. Mucha gente es terrible para influir en otras personas y cambiar las organizaciones. Pero, si lo tomamos en serio, podemos aprender a ser un agente del cambio más eficaz.

Es Tómalo, déjalo o cámbialo.
Este libro es para aquellos que eligen la opción 3.

Genres: Management, Business, Leadership, Nonfiction, Cultural, Buisness, Personal Development

92 pages, Kindle Edition

First published March 23, 2012

About the author

Redesigning the future of work—no hype, no hierarchies, no hegemonies. Aiming for open systems, responsible autonomy, and decentralized power.

Jurgen Appelo is a radical synthesist, resolute unfixer, and unabashed rule-breaker. He not only brings together diverse perspectives in organization design and development—he tears them apart and rebuilds them for the Age of AI, without permission.

As an author, speaker, and entrepreneur, Jurgen helps leaders stop managing like it's 2001 and start rewiring their organizations for AI-driven leadership, autonomous digital agents, and algorithmic management. Through stories, games, tools, and practices, he shatters conventional thinking and gets his audience to experiment with human-AI teamwork, anti-fragile structures, and the unpredictable nature of customer and employee experience.

Inc.com recognized him as a Top 50 Leadership Expert and Top 100 Leadership Speaker, but he's most interested in redrawing the boundaries between opposing worldviews: human ingenuity and artificial intelligence, inspiring leadership versus strong governance, organizational stability with relentless innovation, and individual growth fuelling collective success.

His books tackle everything from the role of agile managers (Management 3.0) to change and transformation (How to Change the World), and from employee engagement (Managing for Happiness) to innovation and intrapreneurship (Startup, Scaleup, Screwup). Even his novel Glitches of Gods explores the chaos of human-machine interactions. His latest work, Human Robot Agent, plunges into the AI-powered future of leadership and algorithmic management.

As founder of The unFIX Company (and previously founder of Management 3.0 and co-founder of the Agile Lean Europe network), Jurgen keeps pioneering the future of work.

Reviews

[Alessandro]

Este livro infelizmente só possui uma boa introdução. Ao longo do texto fica claro que se trata de um livro escrito por um técnico de TI, entusiasta dos métodos ágeis e do movimento Lean, e além disso, consultor.

Os objetivos do autor com este livro foram: (i) divulgar o movimento Stoods, o (ii) o Agile Lean Europe e (iii) o curso de gestão 3.0 ministrado por ele. Isto fica claro em afirmações como: “ … eu quero aplicar o método Mojito para mudar a gestão de mudanças. Eu posso ajudar você a vencer a resistência às mudanças, e a misturar as coisas um pouquinho …” , dentre outras.

O autor critica muito dos livros disponíveis sobre o assunto como: Switch How to Change Things When Change Is Hard, Fearless Change Patterns for Introducing New Ideas, Leading Change d Influencer The Power to Change Anything, etc., por não terem profundidade e por isto cria uma expectativa que não é correspondida.

O metamodelo de mudança descrito é baseado no PDCA (Plan-Do-Check-Act), no Modelo ADKAR, na Curva de Adoção e no Modelo dos cincos I's (Informação, Identidade, Incentivos, Infraestrutura e Instituições).

Nenhum dos modelos é descrito em profundidade tão pouco é acompanhando de exemplos, também não há uma única justificativa que apresente o(s) motivo(s) da escolha de cada modelo em detrimentos à outros existes ou a(s) razão(ões) destes serem melhores para o modelo de gestão 3.0.

Nenhum dos modelos é descrito em profundidade tão pouco acompanhando de exemplo, também não há uma única justificativa que apresente o(s) motivo(s) da escolha de cada modelo em detrimentos à outros existes ou a(s) razão(ões) destes serem melhores para o modelo de gestão de mudanças 3.0. Ao longo do texto surgem algumas figuras que não são explicadas, algumas inclusive repetidas.

Além disso, o livro possui várias citações aos livros: Thinking in Systems e Management 3.0 Leading Agile Developers Developing Agile Leaders o que supõe que são estes os livros que devem ser lidos para entender o modelo de gestão de mudanças 3.0.

Este livro pode ser resumido na TED do Simon Sinek: “How great leaders inspire action” (http://goo.gl/744fv). Se você está interessado em iniciar um processo de mudança comece lendo o livro do Simon Sinek: Start with Why How Great Leaders Inspire Everyone to Take Action ou com a sua TED.

[Nastya Khyzhniak · Rating 4 out of 5]

Some of the pages and citation are worth printing out in the form of posters to just hang them around working spaces. While reading I stopped several times to take a note of a particular phrase or a citation and share it with my friends later. And yes, most of the people reviewing this book are quite right: it doesn't offer you an easy 3-step revolutionary way to change your organization, but it summarizes quite accurately the largest and the most useful practices you need to know and apply to be a change agent. Worth reading!

[Robson Castilho · Rating 3 out of 5]

This book aggregates some known techniques (PDCA, ADKAR, Innovation Adoption Curve and 4 I's) into a "Change Management Super Model", aimed to provide help in changing an organization to a management model more consistent with the present.
Quick and funny reading, serving as a short reference guide to those practices. But if you want more detailed information about the subject, this book may seem too short and incomplete.

[Dennis · Rating 3 out of 5]

It started quite promising, but after a couple of pages I realized it was more of a reiteration of a few previously existing frameworks or models. Nothing new, but a nice, quick read. It's no waste of time to read about these models from another perspective, especially with Jurgen's brief and sometimes quite humorous style.

[Justinas Lapienis · Rating 4 out of 5]

A neat booklet with some easy-to-understand general ideas on change management. No silver bullets, just a structure to plan, execute, and iterate the change management. Convenient handbook to have a look in any stage of the change implementation cycle.

[Bjoern Rochel · Rating 4 out of 5]

Mostly a reference book. But I guess that's ok for a book with ~ 90 pages. I really like Jürgens humorous writing style and his attitude towards change models (combining and adapting existing models into something greater). I will definitely spend more time learning about PDCA, ADKAR and 5Is et al.

[Alejandro · Rating 5 out of 5]

Excellent book! Full of references to additional material for change agents that need to advance on those topics.

[Miguel Ocaña · Rating 4 out of 5]

Aunque corto, contiene información resumida sobre puntos clave y cómo empezar a aprender sobre ellos. Resulta motivador.

[Miguel Angel · Rating 5 out of 5]

Enfoque para el cambio del mundo mundial !!

El libro plantea varios métodos y elementos a tener en cuenta para los procesos de transformaciones organizacionales, aplicables desde el nivel particular y proyectado a la generalidad utilizando otros esquemas...

De fácil lectura, hace mucho sentido con AGILE y otros movimientos que se están dando en torno a estos conceptos, como LEAN CHANGE MANAGEMENT, por ejemplo... Recomendado !! 😎👍👍

[Carolina Coppola · Rating 4 out of 5]

4 enfoques y mucho aprendizaje

Me gustó mucho el libro, por los 4 enfoque que
propone para abordar el cambio en una organizacion.
Los 4 enfoques se pueden implementar tanto en empresas grandes como pequeñas.
Además me gustó mucho los ejemplos y la forma en que el autor cuenta sus experiencias.
Es un libro súper ameno para leer y aprender.

[Milena De La Paz · Rating 3 out of 5]

Tiene tips interesantes en la gestión del cambio, nada realmente innovador, es una guía práctica y sencilla sobre la gestión del mismo, difiero un poco en la posición que los reactivos al cambio simplemente se deben dejar a un lado que en algún momento se sumarán, yo creo que con persuasión y resultados efectivos, estos perfiles se pueden convertir en nuestros mayores embajadores del cambio.

[Javier Castillo Suazo · Rating 4 out of 5]

This booklet is a a good source of inspiration if you want to lead a change. For sure you maybe already know this techniques. So, also is a good reminder of some tools and resources for change management.

[Katie McDonald · Rating 4 out of 5]

making change

While this quick read won’t help you totally change the works, it will help you mentally prepare to make change. The concepts and thoughts aren’t complicated, which is what I appreciated.

[Hrishikesh Karekar · Rating 4 out of 5]

A refreshing short read. Good for change agents covering some key aspects relevant for any kind of transformation

[Henri Hämäläinen · Rating 4 out of 5]

Good book, that gathers the most important ideas of change management. It doesn't go the details, but I guess that was the intention also.

[André Bernardino · Rating 4 out of 5]

Bom livro. Recomendo fortemente a gestores e lideres que o leiam

Bom livro. Recomendo fortemente a gestores e lideres que o leiam. É um bom guia para líderes e gestores ágeis.

[Roman Kohoutek · Rating 4 out of 5]

Why would you like to read this book? Because you can finish it easily in one or two days, it is well written, gives you an overview of modern change management and has a great bibliography in it ;-)

[Nicolás Escobar · Rating 4 out of 5]

Excelente

Excelente libro con un enfoque diferente en la gestión del cambio en las organizaciones en tiempos de incertidumbre y alta complejidad.

[Darlan Barbosa · Rating 4 out of 5]

Good book.

[Herve Tunga · Rating 4 out of 5]

Short, could be longer, very informative and practical.

[Damien ALAWIYE · Rating 4 out of 5]

I like the simplicity and straight to the point style of Jurgen Appelo.
Easy to read and even though it is short and contains very cool useful tips

[Erika]

Pegar, Largar, ou Mudar.

[Christian · Rating 3 out of 5]

Interesting thoughts, but more of an overview

[Inna Ivanova · Rating 3 out of 5]

A mixture of 4 known models into 1 supermodel. Would have been nice to have at least 1 case study how the supermodel was applied successfully in a single change initiative. Anayway, a nice try.

[Cristiano Franco · Rating 5 out of 5]

Livro simples com vários insights e ideias para aplicar gestão de mudança em organizações que gostariam de incorporar o mindset ágil.

[Andrew]

Outlines a series of mental models for driving changes with an organization. Short and readable. I enjoyed it.

[Javi Carretero · Rating 4 out of 5]

Nice booklet to start thinking on the proper questions to initiate the change in our environment.

[Fabio Lattario Fonseca · Rating 4 out of 5]

Very concise and fun book to read about Change Management. With good tips and techniques and some great citations.

[April Johnson · Rating 3 out of 5]

An easy to read intro to change management theory. I didn't get much new from it, but enjoyed anyhow.

[Patrick · Rating 3 out of 5]

A very short cheat-sheet for driving organizational change. Appelo draws on numerous sources that go into more detail, such as Influencer: The Power to Change Anything and Fearless Change: Patterns for Introducing New Ideas, and includes other influences such as Systems Thinking (see: Thinking in Systems: A Primer). It's a great start, and may be all you need to effect the change you want, but if you're serious about organizational change, think about this as a survey course, and not the end of your reading.