God, I've Fallen Into the Classic Trap...
Like many of us, protagonist Corinna Park does not lead the kind of life she envisioned for herself when she was young. After studying English literature and dreaming of a career as a writer, she eventually had to wake up, smell the coffee, and settle for... you guessed it, a job in advertising. She has bills to pay, after all, and marketing is the name of the game. After five years of playing the game, however, Corinna feels increasingly frustrated: “God, I’ve fallen into the classic trap.” Even her personal relationships - largely limited to the social media - are governed by the cold laws of the market: “It’s like we’re so used to advertising, we’re now advertising ourselves. Trying to shine up and sell our pitiful little lives.” So what does Corinna do? Why, she develops the habit of stealing magazines in a local chain store, of course - just to spice things up a little: “I know it’s wrong but it makes me feel a little better. A little more alive.”
Beautifully illustrated in a style reminiscent of Darwyn Cooke's, Michael Cho’s Shoplifter is the story of a young adult desperately looking for a sense of purpose and a little human warmth in our increasingly commodified world. It is certainly a very relevant story that most young adults should be able to relate to. Unfortunately, though, it is also a very underdeveloped, obvious and predictable one that lacks subtleties and surprising insights. If you wanted to write a contemporary story about that old link between capitalism and alienation and had only three minutes to come up with characters and a plot, I think the result would be very similar to the story of Shoplifter: The advertisement agency represents our commercialized world, the repressed literary ambitions our inability to lead a meaningful and fulfilling life in it. Characters say things like “we can log every single human relationship and distill it into a plus or minus value” or “pictures or it didn’t happen” – things we have all heard or thought about many times. And the story's ending also does not exactly come as a surprise.
Bottom line: I get the impression that Michael Cho is a very talented artist but not the greatest of writers.