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The Ultimate Blueprint for an Insanely Successful Business

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Small business owners have repeatedly made a faulty assumption, and this assumption is killing Get big to get rich. A better question would What did the big guys do that caused the success that allowed them to get big? The answer is not just one thing. “Business is complex and anyone who says it isn’t is trying to sell you their version of the magic pill. But there are some common denominators which drive sustainability and long term success. One of those is a willingness to think… another is an ability to measure. Sadly, most businesses are struggling financially and they will stay that way because the owner is too busy operating and not running the business end of the business. It’s not that they don’t want to…. It’s that no one ever taught them how. Here’s the You can’t run the business end of your business without business skills and tools. As Warren Buffett said, “If you can’t read the scoreboard, you don’t know the score. If you don’t know the score, you can’t tell the winners from the losers.” Business success requires business skills and tools. Here it is on a bumper Great operators get tired. Great business owners get rich! This book teaches you the strategies which will give you optics and enhance your ability to see the places where you’re leaving money on the table and sabotaging your business.

163 pages, Kindle Edition

First published December 1, 2011

150 people are currently reading
926 people want to read

About the author

Keith J. Cunningham

5 books85 followers

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5 stars
133 (55%)
4 stars
74 (30%)
3 stars
26 (10%)
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5 (2%)
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1 (<1%)
Displaying 1 - 21 of 21 reviews
Profile Image for aurelio torres.
1 review
March 27, 2016
Wow

Sound information, top of the line and highly recommended read until the end and re-read, can't wait to attend his programs
Profile Image for Pete Williams.
Author 5 books13 followers
September 24, 2018
One of the most underrated business books around. A little more math (finance) based, but you won't need an abacus to get around it.
Profile Image for Tom Puijpe.
16 reviews
December 30, 2021
It's not an ultimate blueprint, it's about finance, accounting and risk minimalization.
But what it showed gave me a broader sense of just that.

What I didn't like was that it assumes I am clueless when it comes to finance and that I don't understand the accounting 'mumbo jumbo'. I do for a large part.

What I did like was the new analysis formula of interpreting the P&L & cash flow:
effectiveness * effeciency * productivity = operating cash flow/assets
or: (revenue/assets) * (profits/revenue) * (operating cashflow/profits)= operating cashflow/asses

What is a lie is that the CFO Scoreboard you can rent for $4995 is the only way to get ahead of finance/business optics. It is merely a shortcut you can by in finance. It is even opposite what Keith says: all skills are learnable.
Profile Image for Mark Manderson.
612 reviews36 followers
February 11, 2022
He does a great job of breaking down the importance of how to produce a spreadsheet to see the lifeline of your business. Some good pointers and questions raised throughout the book.
Profile Image for Joseph.
1 review
October 7, 2022
If you are an entrepreneur(newbie or veteran), do yourself a favor, and read this book. Your business desperately depends on it. If you read this book, your chances of success will skyrocket. If you don’t read this book, you will most likely go out of business. This book is that important. Most business books out there are regurgitated BS. Not this book. This book teaches you the kind of financial information you don’t get in college. It teaches not only the importance of financial statements, but how to interpret and organize them in a way that guarantees laser focused business optics. I now know where my mistakes in business have came from. I will no longer make those mistakes. I am going to buy 10 more copies and give them to business owner friends. I am SO thankful I was recommended this book. This is the real deal.
Profile Image for Wally.
32 reviews
February 13, 2020
Read your way to higher profitability

Would you drive your car 100 mph on a moonless night with no headlights, no dashboard and no idea of where you are going?

That may be how you are driving your business. In both cases a very big painful crash is in your near future. This book will give you the insight on how to avoid that crash and get a seat in first class. The right coach will speed the process and increase the profit curve. Feel free to call me
Profile Image for Harry.
5 reviews
January 11, 2020
This is a strange book. Some parts are completely useless and just advertisement, but there chapters that are super useful.
If you have some basic accounting knowledge, and you want to learn some basic accounting analysis and get some insight, this book is helpful
Profile Image for Nick.
86 reviews2 followers
March 16, 2019
Another must have business book if you own a business. Pithy, direct and a lot of food for thought.

I truly hope I can get to his 4 day MBA course one day if the book is anything to go by.
Profile Image for Serge Gautron.
22 reviews9 followers
April 27, 2019
Brilliant introduction to Keith's methods of business management. A must read for business owners, especially those that feel their business runs them.
128 reviews2 followers
July 7, 2019
Sound advice. Truly some of the most important things to monitor in a business. Not easy to make a habit but worth it
42 reviews1 follower
February 28, 2020
Best book. every business person needs to read this.

I read it from a slightly different title.
60 reviews
March 27, 2020
I’m adding as comments notes I took from the book.
Profile Image for Lucy.
54 reviews1 follower
January 16, 2023
Learned something but it wasn’t what i was looking for at the moment - it would be best if i read this again when i’ve grown a business already
Profile Image for Cory Wallace.
506 reviews3 followers
February 26, 2023
Great detail on how to monitor your business to anticipate shortfalls and strategies to recognize and fix the problems.
30 reviews
October 22, 2024
Love Kieth Cunningham’s content. Quick and to the point. One of the more concise business books I’ve read. If there is any place for a business owner to start, this book is it.
18 reviews2 followers
January 23, 2025
Great info but falls short at the end, specific scorecard details are behind a paywall. Even some generic examples would have been helpful
Profile Image for Amanda McKeen.
12 reviews
October 31, 2025
A must read for all business owners. So grateful for this guidance and education!
8 reviews
December 21, 2023
A must-read for anyone serious about elevating their business game. Concise, impactful, and genuinely useful.
Profile Image for Antonios Hadjigeorgalis.
40 reviews15 followers
April 1, 2015
I've heard Keith Cunningham speak several times on the topic covered by this book so I was familiar with most of the ideas. Even so, I still picked up a few new distinctions. I would recommend this book to you if:
1. You are in business or thinking about starting one.
2. You are not an expert at reading accounting statements.

This is a great quick read.
Displaying 1 - 21 of 21 reviews

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