Selling to China: A Guide to Doing Business in China for Small- And Medium-Sized Companies

by Stanley Chao

The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses

learn effective ways to deal with Chinese businesspeople and private and state-owned companies;

analyze whether certain products or services are viable for the Chinese market;

understand the psyche of the "Mao Generation" Chinese who are now China's business owners, executives, and government leaders; and

develop low-cost, market-entry strategies

Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.

246 pages, Kindle Edition

First published November 5, 2012

About the author

Stanley Chao has worked in China for more than twenty years and currently serves as managing director for All In Consulting, assisting companies in their Asia and China business strategies. He holds degrees from Columbia University, the University of Pennsylvania, and an MBA from UCLA. He speaks Mandarin and Japanese.

Reviews

[James Cripps · Rating 3 out of 5]

Stanley Chao is in a unique position to bridge the gap between East & West. And he has many informative and interesting stories to share about foreigners doing business in China.

The businesses he consults for are mostly too big for us common folk to comprehend, even though he says he is focusing on small-to-medium sized businesses.

Nonetheless, if you're wanting to do business in China, you'd be stupid not to read this book.