I picked this out of a Covid-19 Free-on-the-Street box.
When I was teaching, I used to channel-hop before going to bed, and rather liked Formula 1 Highlights and Murray Walker’s enthusiastic commentary. I muted him once and thought how boring it all was without him, so I thought I’d see what he had to say for himself.
And he had quite a lot to say, mainly because his life has been packed with doing things he has, seemingly, always hugely enjoyed. Taking his autobiography totally at face value, he comes across as immensely affable, clubbable, friendly, ingenuously and unashamedly motor-fixated, life-embracing and grateful man. Even if in reality he is all different, I’m happy to believe what he says as I find it cheeringly joyful, and I like that.
I confess that I found the motor-cycling sections pretty dull, as I have small interest in and even less knowledge of the sport and its characters. I have no interest in conversations that go along the lines of ‘Do you remember the 1957 Silverstone 500cc 2.30 race over 25 laps with So-and-So on his own Wankel bike? – Oh yeah and the Suzuki superdrive turbo entry that went off at the end of lap 17 – But nothing to be compared with a crash on Ham Corner in the final race of the 1950 motocross nationals when X, Y and Z all broke bones and their machines were wrecked – No, the Nortons had a really bad year...’ and so on.
Nor was the Formula 1 stuff, in all honesty, much better, but I did recognize a lot of the names of drivers, designers, owners and commentators, and the character analyses were more individual.
The part I found most engaging was Walker’s description of his time in tanks with the Scots Greys during the war, and then his entry into and career with advertising. His time in the army allowed him to show he had an excellent engineer’s capacity for technical and administrative detail, and this, in combination with his friendliness enabled him to do well in high-pressured advertising teams running campaigns for Mars Confectionery and Petfoods, Colgate, Wilkinson Sword, Weetabix, Vauxhall, Brooke Bond, Golden Wonder Crisps, and the Co-op for whom the agency produced the memorable tag ‘Your caring, sharing Co-op!’ Once again, his enormous enthusiasm for taking on new challenges and finding solutions by hard work and fostering good relations with those he worked with and for is evident.
For me the best anecdote in the book comes from this period of his life when giving an account of why a particular USP for a commercial for Minx catfood – a splendid combination, heavy on cod and cod-liver oil – failed:
‘[So we came up with the] USP, “Minx gives your cat inside satisfaction plus outside protection”. The commercial researched well and the next step was to sell the product to a limited-area test market. Bill Rudd was the Regional Sales Manager and off he went to the big buyers, starting with one of the major Co-operative Societies. His contact there was a grizzled old-timer, and when Bill had gone through all the details including the advertising and the brand’s USP the buyer rang for his secretary.
“Maisie, I want you to do something for me. Go to the chemist and get me some outside protection and then I’ll give you some inside satisfaction.”
Consternation in court. In all the time we had been working to develop the claim its double entendre had never struck us... So we had to start again and think of something else.’
And this illustrates another aspect of Walker’s likeable personality, his capacity to take things on the chin and to laugh at himself. He picks himself up, dusts himself down, and starts all over again. Anyone whose enthusiasm and emotional excitement can produced those very enjoyable bloopers known as Murrayisms, has to have a good sense of humour and some personal resilience.
If you want a fast-moving autobiography about life lived in the metaphorical fast lane and, occasionally, in the literal one as well, and you can handle the technical and factual detail, this is for you. Left me with a smile, anyway.