Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants

by Don Taylor, Jeanne Smalling Archer

No matter how large the shadow of the mass merchandisers may loom, this book shows small business owners how to turn their knowledge into market share, using a potent arsenal of strategies, tips, and advice to combat price-cutting, regain customer focus, and identify and seize profitable niches.

Genres: Business

256 pages, Paperback

First published January 1, 1994

About the author

There is more than one author by this name on Goodreads.

Reviews

[Hằng · Rating 5 out of 5]

In short, this is a complete guide of how to run a business. I think the knowledge covered can replace years of studying Business Administration in school. Definitely one of my favorites!

[Terry Turner · Rating 5 out of 5]

Awesome book! It was amazing at explaining how/why retail giants took over, and why tons of different business died off. It gave some true stories on business that survived "Walmarts" coming to town. Easy to read and very informative. Also at the end, it gave special tips for your business and how to help it go to the next level.