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101 Ways to Market Your Language Program: A Practical Guide for Language Schools
This is a practical, how-to guide for language program administrators, directors and managers. Designed for educational leaders of English as a Second Language (ESL) or other second, foreign or modern language programs, this book offers low-cost, easy-to-implement idea to promote second language learning. It combines advocacy with marketing, promotion and student recruitment.
The book is intended to help universities, colleges, private language schools, non-profit language and literacy programs and public schools. Whether you're looking to promote language programs in your local high school or recruit international students to study for a semester or year abroad, this book offers ideas and tips.
What people have said about the first edition of 101 Ways to Market Your Language a practical guide for language
“Every language school should have a copy of 101 Ways To Market Your Language Program. It is an easy to use reference tool that is full of useful marketing ideas.”
Ron Horton, President
Canadian English Academy
“… Reading this book is a must for all Canadian language program administrators.”
Judy Hasinoff, Program Administrator
Lethbridge Community College, Lethbridge, Canada
“With only one page per suggestion, ideas are easily identified and can be implemented one by one… This is what we are all looking for – practical help to boost our language programs.”
Erva Sherwood, Manager
Maple Leaf Academy, Calgary, Canada
“This is a really refreshing, easy book to read! It serves as a purposeful reminder to those with marketing experience, as well as a ‘handbook’ for those new to marketing. I keep it handy to remind myself of ideas I may have forgotten. (And I mean… right on my desk!)”
Barbara Suderman, Instructor / Marketing consultant
Maple Leaf Academy, Calgary, Canada
“It is full of helpful ideas, many of which can easily be implemented in Germany too…. Your book really fills a gap here. I do not know of any similar publication in Germany.”
Prof. Dr. W. Brand
Universitat Hamburg, Hamburg, Germany
Check out the first chapter as a free ebook! Click on the graphic to download a copy.
“I had confidence in this author as soon as I read the introduction. Sarah recognizes the realities faced by many language programs. The ideas are straightforward and usable in the situations we operate in. There are 101 practical ideas to try. Everyone will be able to find ideas that will promote the health and growth of their language programs.
This is a great book of ideas. The ideas are organized so that it is easy for readers to pick and choose what is applicable and practical for their particular programs.
This book is written so that you can pick it up and find something new to try. It is also a great book to share with the teaching staff as it stimulates creative thinking.”
Dianne Desrosiers, Language Coordinator
Grande Prairie Regional College, Alberta, Canada
The book is intended to help universities, colleges, private language schools, non-profit language and literacy programs and public schools. Whether you're looking to promote language programs in your local high school or recruit international students to study for a semester or year abroad, this book offers ideas and tips.
What people have said about the first edition of 101 Ways to Market Your Language a practical guide for language
“Every language school should have a copy of 101 Ways To Market Your Language Program. It is an easy to use reference tool that is full of useful marketing ideas.”
Ron Horton, President
Canadian English Academy
“… Reading this book is a must for all Canadian language program administrators.”
Judy Hasinoff, Program Administrator
Lethbridge Community College, Lethbridge, Canada
“With only one page per suggestion, ideas are easily identified and can be implemented one by one… This is what we are all looking for – practical help to boost our language programs.”
Erva Sherwood, Manager
Maple Leaf Academy, Calgary, Canada
“This is a really refreshing, easy book to read! It serves as a purposeful reminder to those with marketing experience, as well as a ‘handbook’ for those new to marketing. I keep it handy to remind myself of ideas I may have forgotten. (And I mean… right on my desk!)”
Barbara Suderman, Instructor / Marketing consultant
Maple Leaf Academy, Calgary, Canada
“It is full of helpful ideas, many of which can easily be implemented in Germany too…. Your book really fills a gap here. I do not know of any similar publication in Germany.”
Prof. Dr. W. Brand
Universitat Hamburg, Hamburg, Germany
Check out the first chapter as a free ebook! Click on the graphic to download a copy.
“I had confidence in this author as soon as I read the introduction. Sarah recognizes the realities faced by many language programs. The ideas are straightforward and usable in the situations we operate in. There are 101 practical ideas to try. Everyone will be able to find ideas that will promote the health and growth of their language programs.
This is a great book of ideas. The ideas are organized so that it is easy for readers to pick and choose what is applicable and practical for their particular programs.
This book is written so that you can pick it up and find something new to try. It is also a great book to share with the teaching staff as it stimulates creative thinking.”
Dianne Desrosiers, Language Coordinator
Grande Prairie Regional College, Alberta, Canada
166 pages, Kindle Edition
First published May 11, 2011
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