Start & Run a Coffee Bar

by Tom Matzen, Marybeth Harrison

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps * Turning beans into bucks * Building a winning sales team * Providing WOW! customer serviceThe two authors share their inside perspective on running a coffee bar, answering questions such * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising?The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.

248 pages, Kindle Edition

First published June 1, 2001

Reviews

[Jeffrey Ning · Rating 4 out of 5]

Good resource book on starting and running a coffee bar despite its target audience for North America. Reading the book without CD-ROM, this 4th edition gets you going to realise your dream by questions, checklists, samples and commitment pledge.

[Yves · Rating 4 out of 5]

Victory flavours the prepared. This very complete manual is required reading for anyone thinking of adding a coffee operation to their business(s). The fun remains but backed by an exhaustive list of what must be done.

[Austin Beinder · Rating 5 out of 5]

I think this book was awesome. As much as “What I know about running coffee shops” is wisdom based, this book is practical and analytically based. It breaks down the entire process of starting and running a coffee bar from A-Z in great detail. For a non business minded person such as myself it is fantastically helpful for allowing me to sketch out my daydream of owning a coffee shop in much greater detail.

I bought this book for a friend who was interested in getting into the coffee business, and read it myself because I wanted to understand what was happening better.

[Angela · Rating 4 out of 5]

A good source as a checklist or reference for someone starting out.