21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals

by Frank Cook

In the second edition of this best-selling book, Frank Cook provides even more hands-on advice from top-producing real estate professionals to help new agents get their start, or maintain, a successful career in real estate. The second edition offers practical tips for fast-tracking your first transaction, developing a marketing strategy, successfully dealing with competitors and much more. Interviews and real-life insights from the real estate industry's most successful and top producing brokers and agents. Revised and updated technology chapter offers a jargon-free explanation of the hi-tech options available today. New appendix outlines the nearly 200 elements of a real estate transaction in a quick, at-a-glance checklist. New end-of-chapter tips offer practical, take-away advice and highlight key concepts.

Genres: Business, Self Help, Reference

240 pages, Kindle Edition

First published June 5, 2002

About the author

Frank Cook received his B.A. degree in 1971 and Masters Degree in 1973 from Sacramento State College. After graduation he worked for San Joaquin County and the State of California in the field of Social Work. With an eye toward making some extra money he obtained a real estate sales license in 1974. After working for a local company he started Cook Realty in 1975. In the early years he sold real estate and built the company. In the mid 80’s he opted out of selling to concentrate on building a great management team. He was an active manager while bringing in several other managers to handle the new business that came from the growing company.
Since 2001 Frank Cook has stepped away from direct management and has turned over day-to-day management to the “management team” led by Trey Bonetti. Frank Cook remains active in the business as administrator and advisor to the company. He still enjoys regular contact with the agents as well.

Reviews

[Pat · Rating 4 out of 5]

Read 110 pages, then lost interest.

[Kristen · Rating 3 out of 5]

Some parts feel old and not relevant for current times.

[Brandon Bellinghausen · Rating 3 out of 5]

Good.

[Gerry Abbey · Rating 3 out of 5]

Great book for anyone who deals in Real Estate or is considering a career as an agent. It's well paced and has clear headings that make it easy to skim if you're only concerned with certain facets of the business. I'll warn you that it is a little outdated but, at it's typical Amazon.com price, it's still a bargain.

[Sherry · Rating 4 out of 5]

Great resource for new real estate professionals. No nonsense prose; practical career advice and encouragement. Good reminders about being positive about yourself, your goals, and caring for others, which is great advice for your personal life, too.

[Carol · Rating 2 out of 5]

Recommended by Agnes Holzberg

[Chris Henthorn · Rating 4 out of 5]

This book is pretty honest.