Tim Cook: The Core of Apple's Problem

by Ian Fineman

If Steve Jobs were still alive, he would be embarrassed by Apple today. That's one of many candid and controversial bombshell admissions made by various Apple insiders in this compelling and unauthorized new exploration into the seemingly rapid decline of one of America’s greatest success stories.Co-founded by Steve Jobs in 1976, Apple has revolutionized personal and mobile computing through the groundbreaking innovations that, critics attest, are no longer the norm at Apple. Consequently, shares of AAPL have declined precipitously since the fall of 2012 as Apple's "creative stagnancy" has stymied the Mac-maker's once white hot Wall Street surge. At the core of Apple's problem, some believe, is Tim Cook, the handpicked successor of Steve Jobs who has largely failed to captivate the imaginations and hearts of the public and investors in his first two years at the helm of Apple.But is Tim Cook a catastrophic failure as CEO of the world’s most profitable company, or is his patient, methodical leadership exactly what Apple needs amidst today’s changing and increasingly competitive mobile landscape?An unprecedented look at the inner workings of Apple, Tim Cook's leadership, and the prospective fate of Apple in the post-Jobs era, "Tim The Core of Apple's Problem" is a gripping and insightful work that asks and attempts to answer the most important questions facing Apple, its loyalists, critics, and investors today.

38 pages, Kindle Edition

First published September 2, 2013