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by Bogle, John C. :: The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of St-Hardcover

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About the author

John C. Bogle

61 books594 followers
John Clifton "Jack" Bogle (born May 8, 1929) is the founder and retired CEO of The Vanguard Group. He is known for his 1999 book Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor, which became a bestseller and is considered a classic.
More on http://en.wikipedia.org/wiki/John_C._...

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5 stars
32 (40%)
4 stars
31 (38%)
3 stars
15 (18%)
2 stars
1 (1%)
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1 (1%)
Displaying 1 - 11 of 11 reviews
22 reviews1 follower
July 18, 2025
7/10. Extremely repetitive, both in isolation and considering I had just read “Winning the Loser’s Game”, which talks about the exact same stuff. Emphasizes that 90% of MFs, both active equity and active fixed income funds, underperform their benchmark indexes. Goes on for 300 pages about the superiority of indexing and inferiority of active management

Explains investment return vs speculative return, which comprise market return. Since 1900, market return has been 9.5% per year.

Investment return = earnings growth + dividend yield
Speculative return = PE multiple expansion/contraction

Of the 9.5%…
4.6% has come from earnings growth
4.4% from dividend yield
0.5% from PE expansion

In the long run, speculative return is almost nothing, but it drastically sways the decade to decade returns. Decades most affected by speculative returns:

1940s: -6.3%
1950s: +9.3%
1970s: -7.5%
1980s: +7.7%
1990s: +7.2%
Profile Image for Paula.
104 reviews1 follower
August 9, 2025
The advice is 5 stars, but unless you need convincing that low cost index funds are the way to go - you really don’t need to read this book.
Profile Image for Tony K..
22 reviews
August 1, 2025
A must read for any investor. Essential and wise. Just not “sexy”.
Profile Image for Matt Wilson.
38 reviews
June 8, 2025
Straight and to the point. Logic-oriented steps that break down investing and sum it up into an easy to understand takeaway: use index funds. Specifically, total stock market index funds that track the S&P 500. Bogle breaks down the reasoning for not trying to speculate or use other people's speculation (fund managers) to manage your money. The more managerial/fund fees you incur the more returns you are missing out on. Instead, opt for a traditional index fund, set it and forget it, and watch your money grow.

At the end of the book he also goes over a few asset allocation principles and how people should frame their decision around risk tolerance as well as briefly discussing how social security plays a role in things for retirees.

All-in-all, a great read for anyone new to investing or if you need a concise reminder of how to stay on track.
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7 reviews
Want to read
December 20, 2025
Scott Pape (barefoot investor) recommended:

"Another confession: I have over 3,000 books in my library.

A friend once asked me: “What’s the best investment book you own?”

I walked to a shelf, pulled off this little book, and handed it to him.

Why is this better than the hundreds of other finance books I have?

Because it nails everything you need to know about investing, and you can read it in three beers. And, if you grasp its simple but powerful message, you’ll never get screwed over by the financial industry again.

Warren Buffett called Bogle “a hero to millions of investors”. He was right. I’ve lost count of how many copies I’ve given away over the years. This Christmas, I’ll be giving away more.
"
2 reviews
Read
May 16, 2025
Tdlr: buy low fee index funds. Don’t panic sell. Time in the market > timing the market. Don’t buy mutual funds. You’re welcome
12 reviews
December 11, 2025
Everyone is buying ETFs and most probably don't understand why. This book explains the ideas and principles behind steady low-risk investment for long-term rewards.
Profile Image for Elizabeth Vesely.
2 reviews
December 27, 2025
Informational content, but extremely repetitive. You could sum the whole book into 4 words “low-cost index fund”.
Displaying 1 - 11 of 11 reviews

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