Authentic Business: How to Create and Run Your Perfect Business

by Neil Crofts

Authentic Business shows that it is possible to start asuccessful business without selling out your values. It shows thatbusiness does not have to be exploitative, greedy and devoid ofmeaning.
Takes you step by step, through the 'why?' and 'how?' ofstarting and running your own business.
Neil Crofts uses inspiring examples of those who have achievedtheir dreams on authentic lines.
Taps into a huge, hungry market for good quality businessstart-up books.

176 pages, Paperback

First published March 4, 2005

Reviews

[Heidi]

Focuses on your work as an extension of what is important to you rather than just what pays the bills. Subtitled, "How to Create and Run Your Perfect Business."