Solving Product: Reveal Gaps, Ignite Growth, and Accelerate Any Tech Product with Customer Research

by Étienne Garbugli

A book that actually teaches you how to create growth in a product business
Solving Product is not a big idea book . It's a book entrepreneurs and product teams are using to drive real results in their organizations .
The book helps It's everything you need to know about growing a product from Idea to Maturity
Solving Product is exhaustive. It contains actionable advice from hundreds of product leaders and customer research experts, and features over 25 case studies .
No matter where you are in the product growth cycle-at the idea stage, at maturity, or somewhere in between-the book will help you find new growth. The book is used by thousands of organizations around the world
Solving Product is actively in use by product teams and entrepreneurs A book you'll find yourself going back to, time and time again
Solving Product is a different type of book.
It's structured in a way so you can put it on your desk and thumb through it whenever you face a growth challenge in your organization.
You can read it from beginning to end, or navigate to the section you need to drive new growth.
You'll be going back to the content, time and time again. Solving Product is not a book you'll read once, then simply put away.

Genres: Business

522 pages, Paperback

First published August 8, 2020

About the author

Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a recognized Usability and UX research expert.

Reviews

[Chris Hayduk]

The bible of product management. One of the best business books I have ever read.

[Jerard Fagerberg]

Mostly useful, but really repetitive and platitudinal.