All That Once Was Good: Inside America's National Pastime

by Howard Rothman

From the critically acclaimed coauthor of Companies With A Conscience, All That Once Was Inside America's National Pastime is an in-depth examination of the economics of baseball, as seen through the eyes of a lifelong fan during the 1994 players strike. If big-time, big-money professional sports entertainment is both a microcosm and mirror of our socio-cultural condition, what do current trends say about our society? Rothman follows the birth and first years of operation of the fledgling Colorado Rockies franchise, exploring the issues involved in fielding a professional sports team, including the public financing of stadiums and the economic impact on the community, and muses upon the future of America's national pastime.

262 pages, Hardcover

First published October 15, 1994

About the author

Author of 11 non-fiction books published in 9 languages, including "Companies With A Conscience: Intimate Portraits of Twelve Firms That Make A Difference" and "50 Companies That Changed the World," as well as more than 1,500 articles that have appeared in over 150 different magazines, newspapers and online media that range from The Denver Post and Philadelphia Inquirer to Yahoo Finance and TheStreet.com to Men's Fitness and National Geographic Adventure. Consultant to corporate clients and institutional investors on communications and global business issues. Founder or co-founder of four companies in the business services, marketing and Internet industries.

His first novel, "Eighteen Stories," was published in September 2019. It is currently available here: https://amzn.to/2mmUFru