Creating A Company for Customers: How to Build and Lead a Market Driven Organization

by Malcolm McDonald, Martin Christopher, Simon Knox

Four marketing and management consultants advocate "pan-company marketing," a concept that emphasizes customers, service, and employee communication at all levels as the best means to command customer preference. Of probable interest to CEOs and their boards. Annotation c. Book News, Inc., Portland, OR (booknews.com)

256 pages, Hardcover

First published December 29, 2000

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