What do you think?
Rate this book


136 pages, Paperback
First published March 28, 2014
In other words, there's no need any longer, on the ideological level, to represent a product's actual experience with a correlative expectation: there's no need for a monopolist to produce a true reflection of the product, to give its potential customers such real knowledge. Indeed, what other service can we use to get home?
In the large skinny latte with extra coffee, fat-free cream, sugar-free vanilla syrup and an extra shot of expresson we see the simultaneous satisfaction of two contradictory ways in which 21st century culture conceives of the body. We are able to see our bodies as naturally desiring excess and consumption (excusing our role in consumer capitalism) and we are also able to see our bodies as natural uncontaminated temples which we need to preserve against the world (also the logic of capitalism). If we look closer at these structures we start to see that both views of the body - both of the body-as-natural - are part of capitalism's own contradiction, and therefore cannot be seen as natural at all.