Market While You Write

by Beth Jusino

Today, more than ever, writing a great book is only part of an author’s responsibilities. Book sales don’t just “happen.” Readers can’t sift through all of the options competing for their time to spontaneously discover an unknown, reclusive voice. An author needs to build a personal audience of fans and followers who will support early book sales and push a new release out to more readers.

Your opportunity to build that audience starts right now, before your book is even published. Market While You Write offers positive, practical, and accessible ideas for you to understand the marketing responsibilities and start building your own networks. The ideas shared here are appropriate for authors who are pursuing traditional or self-publishing opportunities.

Written by a professional publishing consultant and former literary agent who understands the business of books, and produced by The Editorial Department, one of the oldest and most respected author services firms in the country, Market While You Write makes book marketing accessible, wherever you are in the journey.

27 pages, Kindle Edition

First published September 25, 2012

About the author

Beth Jusino is an award-winning writer, developmental editor, teacher, and publishing consultant with twenty years of experience helping people share better stories. She's also an unlikely pilgrim and thru-hiker who has spent more than 100 days walking Europe's Way of Saint James, better known as the Camino de Santiago. Her thousand-mile trek across France and Spain is the subject of her latest book, Walking to the End of the World.

Beth's books have won the Barbara Savage Miles from Nowhere Award for narrative travel writing and the Independent Publisher Book Award for publishing titles, and have been nominated for the Banff Mountain Book Competition. She's a member of The Authors Guild and the Northwest Editors Guild.

When she's not writing her own works, Beth is a collaborative writer for interesting people with important stories to share. She's worked with authors on everything from business books to memoirs, parenting guides to spiritual self-help.

And if that's not enough to keep her busy, she teaches the crafts of writing and author marketing at dozens of conferences and gatherings each year, gives talks on the Camino de Santiago to outdoor clubs and community groups, and volunteers as a newsletter editor for the American Pilgrims on the Camino.

Beth has held multiple jobs on the business side of book publishing, including as a literary agent and a director of author marketing for an author services company. She has also worked as a writer, editor, and marketer for various nonprofits.

Beth grew up near the New Jersey shore and earned her degree in political science. She and her husband live in Seattle, in easy walking distance of a beach, a coffeeshop, and a brewery, and a short drive from mountain hikes.

You can read more about her passion for pilgrimage at http://caminotimestwo.com and her professional writing and editing at http://bethjusino.com/