Insiders agree. Recent informal surveys, working with management at large and small companies, and numerous consulting engagements all point to the same conclusions.
Management Is Not Motivated. This is a blunt statement but it reflects the low priority that C-level management gives to information security at most companies. Immediately following a data breach, the level of attention and expenditures often increases.
Nobody Understands. With few exceptions, staff and management have very little idea what Information Security really means, as most regard data security as strictly an IT responsibility.
Fear Drives Cybersecurity. Big money is being spent on high-profile security services, while cost-effective measures are available which won't disrupt your daily operations. There really is a better way. Reduce your budget, simplify your data security, and manage everything in one place.
Scott Cochran is an American college football coach and published author, primarily known for his work as a strength and conditioning coach at prominent programs like LSU and Alabama, and as a special teams coordinator at Georgia. He is currently the head football coach at West Alabama.
He has written a number of books, such as:
"Skull Session: Mastering the Mental Game in Sports, Work, and Life": In August 2025, Hachette's Center Street imprint published Cochran's sports memoir and leadership book, co-written with Ivan Maisel. Focus on Mental Health and Addiction: The book draws on his personal experiences, including his journey of recovery from opioid addiction, to share his message about mental toughness and resilience both on and off the field.
"Eliminate the Whisper": Cochran is also a leading voice behind "Eliminate the Whisper", a movement aimed at combating the stigma surrounding mental health and addiction struggles.
In his coaching and authorship, Scott Cochran emphasizes mental and emotional well-being as crucial components of achieving success, both in sports and in life.