Ask any major label A&R rep and they'll tell the best way to develop your music career is to release your own record. What they won't tell you is how to make your release a success by getting your record played on major college and commercial radio stations, reviewed in key music publications, and stocked in national chain and independent record stores. That's why you need Tim Sweeney's Guide To Releasing Independent Records . Packed with hundreds of money-saving tips, helpful hints, and never-before-revealed secret strategies used by industry insiders, this informative guide will teach how you to set up your own independent record label; make a great-sounding record without spending a lot of money; get quality distribution into major retail chains and indie record stores; design a winning promotional strategy for your release; convince college and commercial radio stations to play your record, and use the exposure generated by your release to bring! yourself to the attenetion of a larger label.
The book is somewhat charmingly dated, having been written at the dawn of the Internet age, long before Myspace. At one point the author says that believe it or not, within three years everyone will be using email. What a benefit we have from hindsight.
The book is helpful in giving timelines for a publicity campaign for a new release. I only wonder whether the advice still applies today, more than 10 years after the book was written.
1996 book but still has a lot of relevance in terms of principle, even some of the material is clearly outdated. It's not as comprehensive as others on the subject, but still worthy of a fast read.