Written by authoritative writers, researchers, and practitioners, SAY IT RIGHT is suitable for an undergraduate or graduate/MBA course in oral communication. To achieve the goal of being both informative and interesting, the authors succinct, short chapters; frequent headings to new topics; internal chapter summaries; illustrations and visuals; communication-related quotations from noted people; and end-of-chapter exercises designed to improve oral presentation skills. SAY IT RIGHT is divided into four sections, with a unique planning tool, called the FourMat, that serves as a unifying developing and planning framework