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怪獣の名はなぜガギグゲゴなのか(新潮新書)

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カローラ、カマロ、セドリック等、売れる自動車にC音が多いのはなぜ? キツネがタヌキよりズルそうなのはなぜ? すべての鍵は、脳に潜在的に語りかける「音の力」にあった! 脳科学、物理学、言語学を縦横無尽に駆使して「ことばの音」のサブリミナル効果を明らかにする、まったく新しいことば理論。

159 pages, Kindle Edition

First published June 30, 2004

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