I picked this up because it had nice art, and because Konosuba proved that there are good comedic fantasy anime/manga series out there, besides Slayers, so I had hoped that Is It Wrong... would be another winner. As you can tell from my rating, it's...really not.
Is It Wrong... suffers from what I like to call "fairytale love syndrome" (FLS). That is, one character sees another for just a brief moment (a la, a knight catching a glimpse of a princess in a tower), and this other person is somehow so breathtakingly beautiful, they immediately fall in love with them. Never mind that they know virtually nothing else about this person, it's true love. Ugh. To be fair, the love interest here did save the protagonist's life, but they had no interaction after that. And this is a harem series, so that makes things even more frustrating.
If you've never read a harem manga or seen a harem anime, allow me to explain. These series always revolve around a (usually) very average, clueless guy, who for some reason or another, is surrounded by women whom he either lusts after, or who lust after him, and he's usually too indecisive/cowardly/etc. to actually respond to any of their advances. Hijinks ensue. There is a variant of this, where the guy only has eyes for one of the girls, and the hijinks come from the others vying for his attention. Is It Wrong... falls into that category, and it's the combination of that, plus the aforementioned FLS, that create my biggest issue with this series.
Bell (yes, that's really his name), is bound to the goddess Hestia, who of course, loves him. The way gods work in this world is, they live among humans, and have "Familias" composed of their followers. Bell is Hestia's only follower, which already sets this up as an unhealthy basis for a relationship--but Hestia seems sincere, and sweet, and actually cares about him. Bell, of course, couldn't care less, because she isn't the focus of his FLS.
Then there's Eina, Bell's half-elf liaison at the adventurer's guild, who through mixed signals seems to be developing a thing for him. And Syr, a waitress at a local cafe who has the hots for Bell because...er, I'm not really sure. She bought him breakfast one day, and made him promise to come to her cafe for dinner that night. That's really the extent of their prior interactions. Then there's Freya, the goddess of freaking beauty who's taken an interest in him, because I guess he's just that damn pretty. I wish I were joking. But here's the thing: All of these women are more personable and interesting than Aiz, the woman who saved Bell's life in the dungeon.
Aiz has the personality of a brick. She's the stoic swordswoman archetype to a T: barely says anything, unfazed by anything around her, unfailingly loyal to her patron deity, etc., etc. In fact, she's so dull, I had to go back and look up her name, because she's that one-note and forgettable. And as she's drawn, she doesn't seem any prettier than any of the other women who want to get in Bell's pants--but he's infatuated with her, all the same. And really, Aiz sums up this series rather well: It's not really terrible (I've read far worse), but it's utterly lifeless and generic. There's a hint of an actual plot developing at the end of this volume, but none of the characters thus far have been developed enough to really get me invested in them.