The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

by Ian Greenleigh

"A generous, tactical, thoughtful manifesto that follows through on the exhortation of our time . . . 'pick yourself.' Everyone owns a media company now, time to start acting that way."-Seth Godin, author of  The Icarus Deception"It's one of the most informative and effective social media books I've ever read."-Joe Fernandez, CEO and cofounder of KloutSkip the line at the front door! Learn to detect the hidden social media side doors that provide instant, privileged access to the top influencers and decision-makers in any industryAccess is one of the great unexamined issues in social media. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us, and few have noticed.Through them, we can engage with top business executives, thought leaders, and tastemakers. We have the unique ability to draw the attention of people and organizations that are bombarded every day by countless competing traditional requests for consideration.In  The Social Media Side Door , social media strategist Ian Greenleigh reveals how to walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be leveraged to unlock a new level of ROI.

Genres: Social Media

258 pages, Kindle Edition

First published January 1, 2013

About the author

Ian Greenleigh is a social media and content strategist, and author of the new book The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence (McGraw-Hill Professional). He helps companies turn data, ideas, and relationships into true thought leadership. His words and ideas have been featured in Harvard Business Review, Ad Age, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, and elsewhere. From 2010 – 2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. (NASDAQ: BV). He writes and speaks on a wide range of topics, including changing consumer-brand relationships, the convergence of personal identities, and the radically shifting landscapes of access and influence. Greenleigh tweets at @be3d and blogs at daretocomment.com.

Reviews

[Wendy He · Rating 5 out of 5]

What I learned from this book is not only social media strategy, but the mindset of using strategic planning in your everyday life.

As I was reading the book, I felt like I was having a direct conversation with Ian Greenleigh while gaining his insights. I have never felt so intimate with a book.

The book resonated with me so much that I reached out to Ian directly. He was really kind and shared his ideas and thoughts over the phone. I wrote what I learned on my website: http://wendyhe.com/2016/03/22/how-to-...

If anyone knows any books similar to this, please comment! There are so many intelligent minds out there in the world and I truly can't wait to learn more from them.

[Katie · Rating 3 out of 5]

I thought this book had a lot of great insight. It has me constantly thinking about the value of my digital information and the increasing need to be creative in this digital world.