Return on Relationship

by Ted Rubin

Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers. In this book you will also discover:•How to Maximize your potential by using the right  community-focused tools on the Internet•The importance of moving from convince and convert to converse and convert•What main problems will keep you from seeing dramatic results•How building engaged and responsive communities around your brand will significantly impact your bottom line Whether your business is just starting out or if you’ve been a leader in your field for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.

Genres: Business, Nonfiction

136 pages, Kindle Edition

First published January 29, 2013

Reviews

[Alicia Randolph-Lucchesi · Rating 5 out of 5]

I won this at a networking conference and what a gift! If you're in the entrepreneurial arena, this is a key book for your growth.

[Frithjof Petscheleit · Rating 5 out of 5]

This book should be required reading for every business owner or student. If you are trying to figure out your way through the Social Media revolution - start here and measure everything on #RonR.
Best business book of the year!

[Alyssa · Rating 5 out of 5]

Anyone interested in social media and business should read this book to set the foundation. It's talks about how business is changing, a basic understanding of each network and case studies of real world situations.

[Sharon Zapata · Rating 5 out of 5]

Relationships are currency. We should invest in them. If you are an entrepreneur, a podcaster, or business that want to reach your target audience, then this little book is for you! You'll learn which platforms are best: Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest Snap Chat...

[Nacho Bassino · Rating 2 out of 5]

Un marketinero acercamiento a como se debería tratar clientes para generar una relación. Definitivamente hay libros mejores sobre este tema.