Effective Public Relations

DK Essential Managers

by Moi Ali

A practical, e-book guide to moving to Effective Public Relations which will give you the information and skills to succeed

Learn to generate and manage publicity, from recognising PR opportunities to creating and sustaining media coverage. You'll find out how to identify and target your audience and get practical advice on presenting information, whether you are writing news releases or organising press conferences and product launches.

Tips, dos and don'ts and 'SOS' hints on what to do in a particular situation, plus real-life case studies demonstrate key skills. Dip in and out of topics for quick reference. Handy tips in an e-book format - take it wherever your work takes you.

72 pages, Kindle Edition

First published July 25, 2001

About the author

I'm a communications professional who is determined to demystify the subject through easy-to-use, plain English how-to books that explain how anyone - well, almost! - can become an expert. It's not that difficult to write well, to make great presentations, to undertake first rate customer care. All you need are a few insider tips - and that's what I fill my books with.

I'm passionate about accessible writing, about great customer service, and enthusiastic presentations. I run my own communications consultancy and I'm also a non-executive director or various bodies such as the Ambulance Service in Scotland.

Spare time hobbies include anything crafty.