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Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success

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A revised and updated guide to bridging relationship creation with relationship capitalization Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about prioritizing and maximizing a unique return on strategic relationships to fuel unprecedented growth. Based on the author's global speaking and consulting engagements, Relationship Economics reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships—personal, functional, and strategic—and how to focus each to fuel enterprise growth. It introduces new concepts in relationship management, including the exchange of Relationship Currency ® , the accumulation of Reputation Capital ® , and the building of Professional Net Worth ® . These are the fundamental measures of business relationship, and once you understand them, you'll be able to turn your contacts into better executions, performance, and results. "David Nour is the definitive expert on strategic relationships. He has captured practical, pragmatic, and timely insights in Relationship Economics and has been a valuable resource to my sales transformation efforts."
— RANDY SEIDL , Senior VP, Enterprise Servers, Storage and Networking, Americas, HP "Although many understand the importance of relationships, the quantifiable and strategic values of relationships are often underemphasized. David Nour has done just that in?? Relationship Economics ."??
— CRAIG LEMASTERS , President and CEO, Assurant Solutions "If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
— DENNIS SADLOWSKI , former president and CEO, Siemens Energy & Automation, Inc.

321 pages, Kindle Edition

First published September 1, 2008

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About the author

David Nour

17 books6 followers

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Displaying 1 - 6 of 6 reviews
Profile Image for Casey.
58 reviews1 follower
November 26, 2009
Read for book club for work. Featured very little of use to someone in my position and all the annoying features of writing -- corporate jargon to state very obvious and simple concepts...over...and over...and over.
Profile Image for Tim Hughes.
Author 2 books77 followers
February 13, 2024
David Nour's "Relationship Economics – Transform Your Most Valuable Business Contacts into Personal and Professional Success" delves into the indispensable role of relationships and networks in contemporary business landscapes. As the progenitor of the term "Relationship Economics®," Nour brings forth a wealth of experience as a keynote speaker, Gen AI start-up founder, and executive advisor, among other roles. The third edition of this seminal work not only underscores the enduring significance of fostering connections but also provides fresh insights into navigating the evolving dynamics of modern business.

Nour's book is a testament to the enduring relevance of interpersonal connections in an era marked by technological advancements and digitalization. By exploring concepts like social capital and reciprocity, Nour elucidates why relationships remain the cornerstone of successful ventures. Through illuminating discussions on the six phases of strategic relationships, readers gain actionable strategies for cultivating and leveraging professional networks effectively. Moreover, Nour offers thought-provoking reflections on the intersection of artificial intelligence and human connections, signaling a promising future where technology enhances rather than replaces the intricacies of interpersonal relationships. In summary, "Relationship Economics" is an indispensable guide for entrepreneurs, executives, and professionals seeking to harness the power of relationships for sustained personal and professional growth.
Profile Image for Gheeta.
473 reviews10 followers
May 17, 2012
An interesting explanation of the importance of intentional relationship building in the business realm, especially if the reader is coming from a competitive sales background. For me, personally, this was a little less useful as many of the techniques set forth are ones that I am already trying to use in my daily and work lives. I would definitely suggest this to people interested in navigating inter- and intra-office politics more effectively; for people new to leadership roles; and those looking for new and better ways to communicate.
3 reviews
June 23, 2010
Compelling strategies for networking and the importance of contributing to relationships first.
Displaying 1 - 6 of 6 reviews

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