A unique approach to organizing and constructing business presentations that draws on the insights of cognitive psychology and provides an infrastructure to build presentations that resonate with your audience like a good story.
I've been reading and writing books since as long as I can remember, although this is the first book I've ever managed to bring to publication. In my other life I work as a School Cover Supervisor. The Lost Brigade is the first in a series of three books, the original idea of which came from a dream (or perhaps nightmare is a better description!)
1: Engagement, 2: Backstory Slide 3: Build tension Slide, 4:Bring it to a boil, Slide 5: Offer choices, 6: Provide resolution, 7: Set up the “sequel”
Appeal to logic, emotions, ideas wrapped in story
Story cannot have more than one message
Think of every slide as a scene
Conflict is interesting, facts usually aren’t
The personal perspective is appropriate for good news (“As a team, we topped our goals for the fifth straight year!”). The distant or objective perspective is often used for delivering bad news (“Records indicate that the trend is downward”)
Write the premise as one complete sentence. If you require more than one sentence, you probably have more than one premise
The satisficing method requires the decision maker to identify the worst value he is willing to accept for each of the attributes. He then accepts the first alternative which meets all of the minimal values
As you consider the data to include in your presentation, don’t think about the amount needed to make an optimal decision — think about the minimum amount needed to make an acceptable decision
No matter how you structure the story, one rule you must follow is — resolve the core conflict