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Graphic Design Solutions
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media-including print, Web, television, and unconventional formats-helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today's world.
336 pages, Paperback
First published January 1, 1996
19 people are currently reading
643 people want to read
About the author
Robin Landa
52 books23 followersRobin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the “great teachers of our time.” Most recently, Landa was a finalist in the Wall Street Journal’s Creative Leaders competition.
Professor Landa has won many awards for design, writing, teaching, and creative leadership, including: National Society of Arts and Letters, The National League of Pen Women, New Jersey Authors Award, Creativity, Graphic Design USA, Art Directors Club of New Jersey, The Presidential Excellence Award in Scholarship from Kean University, and the Rowan University Award for Contribution to Design Education.
Landa is the author of twelve published books about graphic design, branding, advertising, and creativity including Graphic Design Solutions, 4th edition (Wadsworth), Advertising by Design, 2nd edition (John Wiley & Sons), Designing Brand Experiences (Cengage Learning), and Thinking Creatively (HOW books). Her books have been translated into Chinese and Spanish.
Co-authoring with her colleague Professor Rose Gonnella, she wrote Visual Workout Creativity Workbook (Cengage Learning); and co-authored 2D: Visual Basics for Designers with Gonnella and award-winning designer Steven Brower. Known for her expertise in creativity, Landa penned Thinking Creatively (HOW), and co-authored Creative Jolt and Creative Jolt Inspirations (North Light Books) with Rose Gonnella and Denise M. Anderson. Robin’s article on ethics in design, “No Exit for Designers,” was featured in Print magazine’s European Design Annual/Cold Eye column; other articles have been featured in HOW magazine, Step Inside Design, Critique, and Icograda. Robin’s Amazon Shorts—“Advertising: 11 Insights from Creative Directors” and “Branding: 10 Truths Behind Successful Brands”—both reached the #1 spot on the Shorts best-seller list.
Robin has lectured across the country at the HOW International Design Conferences, Graphic Artists Guild conference, College Art Association, Thinking Creatively conference, Art Directors Club of New Jersey, and the One Club Education Summit. She has been interviewed on radio, television, in print, and the World Wide Web on the subjects of design, creativity, and art.
Professor Landa has won many awards for design, writing, teaching, and creative leadership, including: National Society of Arts and Letters, The National League of Pen Women, New Jersey Authors Award, Creativity, Graphic Design USA, Art Directors Club of New Jersey, The Presidential Excellence Award in Scholarship from Kean University, and the Rowan University Award for Contribution to Design Education.
Landa is the author of twelve published books about graphic design, branding, advertising, and creativity including Graphic Design Solutions, 4th edition (Wadsworth), Advertising by Design, 2nd edition (John Wiley & Sons), Designing Brand Experiences (Cengage Learning), and Thinking Creatively (HOW books). Her books have been translated into Chinese and Spanish.
Co-authoring with her colleague Professor Rose Gonnella, she wrote Visual Workout Creativity Workbook (Cengage Learning); and co-authored 2D: Visual Basics for Designers with Gonnella and award-winning designer Steven Brower. Known for her expertise in creativity, Landa penned Thinking Creatively (HOW), and co-authored Creative Jolt and Creative Jolt Inspirations (North Light Books) with Rose Gonnella and Denise M. Anderson. Robin’s article on ethics in design, “No Exit for Designers,” was featured in Print magazine’s European Design Annual/Cold Eye column; other articles have been featured in HOW magazine, Step Inside Design, Critique, and Icograda. Robin’s Amazon Shorts—“Advertising: 11 Insights from Creative Directors” and “Branding: 10 Truths Behind Successful Brands”—both reached the #1 spot on the Shorts best-seller list.
Robin has lectured across the country at the HOW International Design Conferences, Graphic Artists Guild conference, College Art Association, Thinking Creatively conference, Art Directors Club of New Jersey, and the One Club Education Summit. She has been interviewed on radio, television, in print, and the World Wide Web on the subjects of design, creativity, and art.
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Displaying 1 - 18 of 18 reviews
April 3, 2010
haha ONE of my FAVORITE textbooks! (am I NUTS!? I like a TEXTBOOK!?)
Great visuals, great examples.
This book explains everything from fonts, layouts, printing, WORKING in a design firm, OWNING a design firm, art history, design history, the best designers ever, graphic design worldwide, you name it!
This book was only an inch wide, but it was okay because it got straight to the point with only the necessary details. No fluff, no busy-words, no clutter. It would be a few pages, then THREE pages of inspiring, contemporary, great-looking designs.
LOVE this book.
Great visuals, great examples.
This book explains everything from fonts, layouts, printing, WORKING in a design firm, OWNING a design firm, art history, design history, the best designers ever, graphic design worldwide, you name it!
This book was only an inch wide, but it was okay because it got straight to the point with only the necessary details. No fluff, no busy-words, no clutter. It would be a few pages, then THREE pages of inspiring, contemporary, great-looking designs.
LOVE this book.
March 19, 2009
I have been reading and working from this book for about 7 months now, for Graphic Designs class. It's a very well written book with many great, full color examples of good graphic design. I even did one of my assignments, a book cover review, on this cover, because it is so bright and makes great use of basic and advanced graphic design principles.
I highly recommend this book to anyone who has an interest in Graphic Design. This is the leading book out there, at the moment.
I highly recommend this book to anyone who has an interest in Graphic Design. This is the leading book out there, at the moment.
March 13, 2010
Another design educational book. Great chapters on the elements and principles of design, the business of design, and related materials. This book has really good exercises at the end of the chapters for students to apply the knowledge.
April 27, 2009
Probably the best Graphic Design textbook I've read. I recommend it.
December 27, 2019
This was my first ever interaction with "Graphic Design" and my overall experience was very good. Mainly, this book is divided in two parts; one is the theoretical part and the other is the applied part. Theoretical part was bit boring, when author gives an overall view and her perspective on the field of Graphic Design.
The second part was full of interesting articles, essays, background stories behind great art works, logo designs and full of colorful designs. I would rate this book 4/5 and it was a great experience.
The second part was full of interesting articles, essays, background stories behind great art works, logo designs and full of colorful designs. I would rate this book 4/5 and it was a great experience.
October 1, 2019
School book. We did a few of the projects, and read the book for class. I learned a bit about graphical layouts and the physical print industry. If you're interested in making your own book covers or advertisements, this is a good book to read.
September 24, 2020
The bible for all design students and too expensive ($120).
October 28, 2020
Good book for design and communications students and teachers.
July 26, 2022
One of the best designed and most useful textbooks I’ve ever read. The exercises at the end of each chapter are useful for teaching and learning.
October 28, 2023
As a student in the Graphic Information Technology program at Arizona State University, I was introduced to Robin Landa's Graphic Design Solutions as a course textbook, but its value extends far beyond the classroom. This book is not just another educational text—it's a treasure trove of inspiration and knowledge that graphic designers, both budding and seasoned, will find invaluable.
What makes this book a standout is the careful curation of print and screen media examples that Landa presents. These examples serve as both a testament to the diversity of graphic design as an art and a guide on how to masterfully execute various design techniques. Landa doesn't just tell you about graphic design, she shows you, and that's a distinction that matters deeply in such a visual field.
Additionally, the book's exploration into different graphic design disciplines is thorough and enlightening. Landa's descriptions are articulate and easy to digest, making complex concepts accessible to all readers. I particularly appreciated the depth of insight provided into each discipline, ensuring that readers not only understand the "how" but also the "why" behind design decisions.
While many textbooks end up on the shelf, gathering dust post-graduation, Graphic Design Solutions is one I’m thrilled to have in my personal library. I foresee myself flipping through its pages regularly, seeking clarification on design matters or simply in search of a burst of inspiration. Whether you're a student or a practicing designer, this book is a worthwhile investment for your professional growth.
What makes this book a standout is the careful curation of print and screen media examples that Landa presents. These examples serve as both a testament to the diversity of graphic design as an art and a guide on how to masterfully execute various design techniques. Landa doesn't just tell you about graphic design, she shows you, and that's a distinction that matters deeply in such a visual field.
Additionally, the book's exploration into different graphic design disciplines is thorough and enlightening. Landa's descriptions are articulate and easy to digest, making complex concepts accessible to all readers. I particularly appreciated the depth of insight provided into each discipline, ensuring that readers not only understand the "how" but also the "why" behind design decisions.
While many textbooks end up on the shelf, gathering dust post-graduation, Graphic Design Solutions is one I’m thrilled to have in my personal library. I foresee myself flipping through its pages regularly, seeking clarification on design matters or simply in search of a burst of inspiration. Whether you're a student or a practicing designer, this book is a worthwhile investment for your professional growth.
February 24, 2013
It was ok. It's definitely a textbook. And since I've never really dabbled in the artistic world, I guess I didn't really get the fact that it's really conceptual. I read about 200 pages and it never really showed anything other than past works and gave definitions of terminology. I was hoping for more of a reference to composition, color, design problem solving, etc. It felt more like a history book than anything else.
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January 23, 2008this was a textbook for a course i took last semester. a really good introduction to the basics of graphic design.
July 13, 2011
A textbook for my graphic design class. It contains a lot of good information.
November 12, 2011
Cool book. Great if you are self-publishing and trying to find a design scheme for your book, flyer, etc.
April 16, 2012
I like informational books with practical use-this one holds some promise.
August 6, 2012
After I graduated college, I continued reading the rest of this book. It's valuable to any graphic designer.
Displaying 1 - 18 of 18 reviews