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The Evolving Sales Engineer: Updated Version
Traditionally, sales and systems engineers (SEs) have been expected to simply provide technical information related to the sales efforts of their account managers. Now, SEs are expected to be technical experts plus: be perceived as consultative contributors to the sales process, connect technical features to business drivers and pain points, succeed with managers and executives, earn "a place at the table' where strategic conversations occur, tailor presentations based on attendees' titles, personality traits and anticipated concerns, handle the most common and challenging objections, identify and satisfy business and personal needs plus uncover cross-sell and account expansion opportunities. "The Evolving Sales Engineer" was written to provide SEs with proven behaviors, techniques, skills and mindsets that will enable them to excel given these emerging expectations. Numerous success stories and examples are included to reinforce chapter highlights. Also included is a special section on SE management. Written to managers, it provides guidance on how to select, build and develop high performance SE teams. By reading this section, SEs will also benefit by gaining an understanding of how to align their performances with evolving managerial goals and expectations.
- GenresBusiness
284 pages, Kindle Edition
First published March 24, 2010
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Displaying 1 of 1 review
June 23, 2019
Great advise - it is today valid as 15 years ago
As a SE you are asked to be on top of technical details, know your product and more and more be trait advisor. Impossible to do all however these techniques here are a good starting point to be on track and evolve your career as a SE. what’s next in the future? More and more customers can learn and decide by themselves, more and more marketing, videos, webinars and social media influencers allow your customers to know about your solutions: so what’s the next evolving step?
As a SE you are asked to be on top of technical details, know your product and more and more be trait advisor. Impossible to do all however these techniques here are a good starting point to be on track and evolve your career as a SE. what’s next in the future? More and more customers can learn and decide by themselves, more and more marketing, videos, webinars and social media influencers allow your customers to know about your solutions: so what’s the next evolving step?
Displaying 1 of 1 review