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Identity Crisis
Clients in CrisisIt's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In "Identity Crisis!," identity design professional Jeff Fisher gives you a behind-the-scenes look at the identity redesign process in 50 different case studies. This book showcases results that designers around the world have provided for clients, including one-person businesses, retail operations, major corporations, restaurants, educational institutions, performing arts groups and more.
Through detailed, illustrated case studies, "Identity Crisis!" presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.
With foreword by Jack Anderson of Hornall Anderson Design.
Through detailed, illustrated case studies, "Identity Crisis!" presents the obstacles that graphic designers - and their clients - may face when an identity starts to lose its luster and target market appeal. This volume showcases the creative results in the redesign of logos, stationery, signage, websites, menus, environment and collateral items. Over 400 illustrative elements - "befores" and "afters" - provide the inspiration for a solution to any identity crisis.
With foreword by Jack Anderson of Hornall Anderson Design.
- GenresNonfictionDesign
224 pages, Hardcover
First published October 27, 2007
26 people want to read
About the author
Jeff Fisher
76 books3 followersJeff Fisher, author of
Identity Crisis!: 50 redesigns that transformed stale identities into successful brands
, is the Engineer of Creative Identity for Jeff Fisher LogoMotives.
He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 100 books about logos, the design business, and small business marketing. Fisher serves on the UCDA Designer Magazine Editorial Advisory Board and HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board. The authors also writes for a variety of blogs, websites, webzines, magazine and other reources; judges design industry competitions; and speaks about the design profession at high schools, design schools, community colleges, universities, and international design industry events. His first book, The Savvy Designer's Guide to Success, was released in 2004.
He lives in Portland with his partner of 18 years, Ed Cunningham.
He has received nearly 600 regional, national and international design awards for his logo design efforts. His work is featured in over 100 books about logos, the design business, and small business marketing. Fisher serves on the UCDA Designer Magazine Editorial Advisory Board and HOW Design Conference Advisory Council, and is a past member of the HOW Magazine Editorial Advisory Board. The authors also writes for a variety of blogs, websites, webzines, magazine and other reources; judges design industry competitions; and speaks about the design profession at high schools, design schools, community colleges, universities, and international design industry events. His first book, The Savvy Designer's Guide to Success, was released in 2004.
He lives in Portland with his partner of 18 years, Ed Cunningham.
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