Craig Beck is one of the fittest, healthiest and most toned people you will ever meet. So why is he known around the world as ‘Fat Guy Friday’?In truth that’s exactly what he used to be.. a big fat guy! Until one day he said enough is enough and broke the cycle of yo-yo dieting that had plagued his life. On Friday 10th September 2010 he stood on the scales at a depressing 256 Lbs. He was the heaviest he had ever been in his life, got out of breath walking up stairs, struggled to play games with his children and was the most miserable he had ever been.A former hypnotist, Craig knew that the secret to all problems in life are primarily the result of dysfunctional programmes running in the subconscious mind. Whilst he was building a system to deal with his own ever-expanding waistline he discovered two common traits shared by virtually all overweight people. By removing these two secret problems he found that no matter who tried his system lost weight. Better than that, at no point did any of them report being hungry or irritable during the process. Today nearly 60lbs lighter, Craig declares it as his right (as a former fat guy) to pull no punches and tell it like it is. The result is effortless weight loss and the joy of creating the slim, healthy body you deserve.
Craig Beck ABNLP, ABHYP, DhP. is considered by many to be the world's foremost authority on persuasion and human behaviour. Former UK broadcaster, certified NLP Master Practitioner, and bestselling author of more than a hundred books, he has spent two decades reverse engineering why human beings think, decide, buy, follow, and change their minds. More than a million readers across the globe have used his work to understand the hidden mechanics of influence and motivation.
Twenty years on national radio taught him the difference between writing for an audience and talking to one. When he left broadcasting, he turned that instinct on the wiring underneath persuasion itself, training as a hypnotherapist and behavioural change specialist, then translating the science into language ordinary people could carry into a real conversation.
His work spans three connected pillars. Psychology and persuasion, where he decodes how influence operates in business, politics, and relationships. True crime, where he applies the same lens to predators and dangerously persuasive personalities. Personal change, including the internationally known Stop Drinking Expert programme, born directly out of his own quiet, expensive battle with alcohol.
He writes the way he speaks. Plainly. Directly. Sometimes cheekily. Always on the assumption that you would rather hear the truth than be flattered. He does not teach theory from a safe distance. He shows you where the levers are, who has been pulling them, and how to take your hand back.
A very fast read as an audiobook during my trail runs. Craig kind of makes too much assumptions. I am already sober and I have never tried any diets so it feels funny him generalizing this thing. I have read some of Craig's other books as well and I decided to read this one purely out of curiosity as I'm currently on my weight losing path. I have lost 5 kilograms in just five weeks so I already have it all under control. I just love listening his voice and that's the main reason for those four stars I'm giving in this review. I personally use CICO method (Calories in, Calories out), sugar-free and wheat-free diet on top of methodical, daily trail running. And it works.
TL;DR: Craig advices you to give up alcohol and wheat and limit carbs to 50-70g per day. This needs to be done as well but it's pure science that you lose weight if you just eat less calories than your body burns.
So, nothing new under the sun but Craig is fun to listen and I like his style, he is good at shaking people awake. Go Craig!