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The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life

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The microbusiness is huge! That’s not just a play on words but an indisputable fact that millions of budding entrepreneurs have already figured out. On top of adding to their income and creating safety nets in case the ax falls at work, they have been able to unlock their creativity and find a sense of fulfillment they never dreamed possible--or rather day-dreamed possible from their uninspiring cubicle.In The Economy of You, author and microbusiness owner herself Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Readers will meet a deli employee who makes custom cakes at night, an instrument repairman who sells voice-overs on his website, a videographer who started a profitable publishing house on the side, and many other inspirational examples of those who have discovered how to turn their joys and hobbies into a profitable microbusiness. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, • Tips for figuring out the ideal side gig • Ideas for keeping start-up costs low • Advice on juggling a fledgling enterprise and a full-time job • Branding and marketing basics that bring results • When and what to offer for free • And much moreYour employer can guarantee nothing but today’s wages. It’s up to YOU to build real financial stability. It’s empowering, gratifying, and now easy to do with The Economy of You.

269 pages, Kindle Edition

First published January 1, 2014

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About the author

Kimberly Palmer

15 books9 followers
Kimberly Palmer, author of The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life, was the senior money editor at US News & World Report for nine years. She is an adjunct professor at American University, where she teaches a course on mastering social media. She lives with her family, including two children, in the Washington, D.C., area.

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5 stars
38 (16%)
4 stars
68 (30%)
3 stars
83 (36%)
2 stars
31 (13%)
1 star
6 (2%)
Displaying 1 - 30 of 37 reviews
Profile Image for Kara of BookishBytes.
1,299 reviews
September 23, 2014
This book was too predictable. I'm not an entrepreneur, or "side gigger" as the author calls them, but I was excited to have the entrepreneurial spirit lit inside me as a result of reading this book. Nope. The book has a lot of suggestions about time management--all common sense for anyone who is under time pressure in their lives. There are a few chapters about life coaching: take a risk (but not too much), venture out (not too far), don't worry about failure (in some circumstances). I don't feel like there is anything new here, nor is the material presented in any interesting new ways. I finished the book and felt like I was exactly the same person as I was when I picked it up.

I ended up with the distinct impression that the author's purpose in writing this book was to have a "side gig," and I unwittingly played into her adventure, with nothing to show for it on my end.
Profile Image for Gwen.
1,055 reviews46 followers
July 2, 2014
I hate the fact that a book like this has to exist. That in today's economy, one job isn't enough--you have to work two jobs or start your own side business to even keep your head above water. The first of many problems I had with this book: Palmer doesn't really focus on the underlying issues of why her book exists and why working 60+ hours a week should be necessary. Or why she even has to say that "It's the combination of the full-time job and the side-gig, after all, that provides the greatest financial security. Each gives us a backup plan in case the other suddenly fails us. With only a full-time job, we are walking on a high-wire sans safety net; with just a side-gig, we can find ourselves lolling in the safety net, unable to climb to the greater heights that the connections, support, and backing of an employer can provide." (138) (Although I question her inclusion of the safety net. Considering how tiny unemployment checks are--I was receiving around $320/week in northern VA, which barely covered shared rent and food for the month, let alone health insurance--I hesitate to really consider this a "safety net.")

She mentions that jobs are precarious, but why? After the intense struggle to make the 40-hour work week standard, why must we now switch to a longer work week to even remotely come to the standard of living as our parents? As a writer for U.S. News and World Report, I expected more of her than this. Saying that "things are bad--start a side gig!" without even briefly mentioning what goes on between the condition and the result. Such logical jumps, though, are a hallmark of this book. Palmer jumps over the difficult middle parts, preferring to focus on the end result. This is fine in showing successful examples, but it's not helpful in figuring out the steps to success. It's just "Bob liked making wooden toys. So he opened up an Etsy shop and now makes $500 a month!" What all goes into success, readers don't know. Perhaps we're to read books on entrepreneurship and business strategy? But Palmer doesn't point us in that direction--there are no endnotes or a suggested reading list.

As if getting a single full-time job wasn't hard enough--let alone starting a side-gig, Palmer gives us another sign that employers are ridiculous (although I'm choosing to believe that the sample size was very small and skewed): "A 2012 survey by Generation Y consultancy Millennial Branding found that one in three employers say they now look for entrepreneurship experience when evaluating potential hires." (22) Oh great. As if the job market isn't hard enough out there, now employers seem to want even more than before to find their purple squirrel.

And speaking of sample sizes and demographics: while I know that Palmer is a DC-area author, could we have branched out a bit more to find examples of entrepreneurs who weren't in the DC metro area and who had other skills besides consultants and bloggers? Talk about a skewed sample. Nearly all of Palmer's examples were from the DC area, and by general association, already had a lot going for them: presumably college educated, significant networks, living an area that wasn't hit nearly as bad by the continuing recession and would be able to support new businesses, and financial stability. It's the same problem I had with Lean In: Women, Work, and the Will to Lead--the "lessons learned" are only for the elite, for the people who already have such a significant leg up on the competition, who have the ability and the know-how to capitalize on things learned from their job. This is not a book for the average, the people who live in areas where there is very little money (how can a new business/service succeed if nobody has the money to pay for it? Milk + Bookies (133) is a great idea--for only people who have the disposable income to spend on it. For many areas, this is not the case.), people without significant networks, people without creativity, or people without pre-existing financial support.

Palmer notes that "many of the successful side-giggers I met also spent months or even years unloading debt, building up savings, and getting in better financial shape as they prepared to launch their side-businesses." (40) Does Palmer not realize what a position of privilege these people are already in? To actually have the ability to pay off debt and building savings? Having the spare cash to do either of these things is becoming increasingly rarer, but Palmer just brushes it off, like "if you just try harder, then you'll have the money, too! Stop buying lattes and you'll be fine!" NO.

And, as Palmer cleverly hides in an appendix, community finances aren't what they used to be, either. When quoting James Logie, handyman, he notes "People's willingness to pay has gone down with the economy; I had to lower my rates to stay employed. In the mid-2000s, I could charge $50 an hour; now I charge closer to $30 an hour." (196) This is such an important aspect of the gig and new economy, but Palmer chooses to bury this fact. People just don't have the money they used to (and/or they're saving more) in order to continue supporting entrepreneurs and micro-businesses like they used to, and yet this is the mechanism that is supposedly going to save us?

Furthermore, Palmer expects her readers to have a solid day job that they can leverage (90). What about the people who don't have a solid job that provides them opportunities to learn new computer programs, networking abilities, and a flexible work schedule? (Don't even start with "just ask for it" a la Lean In. It is precisely because our jobs are precarious that the need for a side gig even exists. Asking for something from our employers could give them the push to let us go.)

As for networking and developing connections, just about every example in this book relied on someone's connections. What if you don't have those connections that enable you to get business?

Some of what Palmer writes dovetails nicely with another book I read recently, The Up Side of Down: Why Failing Well Is the Key to Success, although McArdle better explains failure. Palmer devotes a mere 10 pages to recovering from failure--even though, as McArdle details, entrepreneurs are more likely than not to fail.

What I did enjoy/begrudgingly accept as truth, given the state of things: "Instead of focusing so heavily on corporate recruiting and job openings [see also [book:Young Money: Inside the Hidden World of Wall Street's Post-Crash Recruits|17899438]), forward-thinking college career offices will emphasize how students can build marketable skills on their own, through entrepreneurial projects. New college graduates will expect to pair more traditional office jobs with after-hours freelance work." (153)

Profile Image for Dmitri Pavlov.
86 reviews3 followers
May 29, 2015
Good read, Interesting perspective. I never though about entrepreneurship being a small scale side project. But I guess it is true. Thank you for providing great ideas! amazing work.
Profile Image for B.
103 reviews1 follower
February 8, 2022
Basically a lot of happy-go-lucky storytelling.
The few specific points have already been quickly outdated.
Profile Image for Terri Lynn.
997 reviews
May 30, 2014
This is a fantastic book and I am in love with it!!! Kimberly Palmer offers super-practical advice on how to start sidelines (side gigs, as she calls them) no matter what you are doing now. Whether you are working full time, part time, in college, or are unemployed or a stay-at-home parent, this book will inspire you with the stories of real life people (and show you their websites so to see what they did and what you can do) including the author and how they have recession-proofed their lives with their own side gigs, small businesses that require nearly nothing to start, can be done in your spare time and use the internet as a power tool for success. I have found this sort of thing to be a lifesaver for me over the years but she takes it to new heights with the use of the internet to create success. The book is written in a friendly and positive yes-you-can-do-it and a I-am-right-by-your-side tone. The website addresses and list of 50 top side gigs you can do at home alone are worth the price of the book. One man left a $65,000 a year job in a business that later closed to run the side gig business he had begun and now makes $250,000 a year with it. Want to recession-proof your life in the age of a Corporate America that doesn't give a damn about workers? Read this book. Highly recommended.
Profile Image for Kit Pang.
37 reviews9 followers
January 2, 2015
Kimberly Palmer did a great job with this book. It relates to the average Joe who might be wanting to start his/her side business or who might be cautious about his/her current job status.

Great stories about real people who are side-giggers to relate with. However, all you get will be stories and the personal journey of the author's side gig business. Tips and advice are good but nothing exceptional.

Also, worksheets for The Economy of You are available through her website by subscribing through email:
http://www.bykimberlypalmer.com/the-economy-of-you/

Profile Image for Sarah Codak.
90 reviews
August 19, 2022
There were too many anecdotes instead of helpful tactics relating to side-gigs. I felt like it was aimed more at those wanting to start a side-gig rather than those who already have one and we’re looking for information on how to grow. Also I felt like the epilogue should have been the intro instead??
187 reviews5 followers
October 26, 2017
Not the book I was expecting. I checked it out at the library with other books because I was looking for some good business books to help me make a transition in my career. After the first 50 pages, I realized it was more on entrepreneurship than leveraging strengths.

Palmer does a good job outlining ways to develop your home business, a side gig and other tools to help you launch your own business. She quotes many great authors and examples (most of which I have already read their works or heard their examples in other sources like podcasts). Her writing style is professional, but didn't draw me in (just my personal preference). Lastly, she used the example of Tom's Shoes. Other than being in so many business books, I found in my research that Tom's Shoes has great intentions, but hurts more than it helps. The free shoes they are giving to people is a short term help that creates a long term crises. This is because it actually destroys the local cobbler businesses (see "Poverty Inc." a documentary currently on Netflix).

In summary, I wouldn't turn people away from reading the book. I just thought it was ok from my experience and other authors she quoted resonated more with me.
Profile Image for Luís Gouveia.
Author 48 books21 followers
July 1, 2026
Um livro sobre empreendedorismo, por via dos biscates: a criação de uma segunda atividade que complemente um emprego principal (a tempo intero ou não). Trata-se de um clássico de 2014 que faz o elogia de criaçã de um negócio a partir de um talento, necessidade ou oportunidade.
Lista cerca de 50 atividades possiveis e discute as questões de oportunidade, gestão do esforço, gestão de tempo, custos financeiros e percurso para o sucesso, sempre com exemplos e com um empenho de quem toma os biscates como uma forma legítima de criação de oportunidades e de ipacto para a pessoa e para a economia.
Interessante, embora algo datado, uma vez que o mundo e as oportunidades da Internet e da Web se deslocaram agora para a IA, o qeue muda de modo considerável o contexto. Não obstante, uma leitura que é um dos elogios ao empreendedor comum, que aproxima de todos, a possibilidade de criar uma atividade para um rendimento extra, ou simplemente para realizar algo que realize a pessoa.
Profile Image for Jdub Wright.
178 reviews
November 17, 2020
I am struggling with the rating of this book. For me, it fell somewhere between 3 and 4. It is engaging, mostly inspiring, and succinct. But with that, it does not dig very dee into any specific professions. Ultimately, if one is considering going into any type of self-employment, reading this book is worth your time.
In fact, it’s strength is probably that it exposes the readers to the motivation of starting any business and the various ways in which one might do so.
Profile Image for Beatrice.
109 reviews
November 6, 2017
If you have dreams of starting a side hustle or have no clue where to begin, then “The Economy of You” by Kimberly Palmer should definitely be on your reading list. It will get you to stop overthinking and just start doing. Even if it is the smallest step. At least you will be moving in the right direction!
Profile Image for April.
15 reviews
November 2, 2017
enjoyable. now just to put some of it into practice.
Profile Image for Karen.
348 reviews9 followers
January 2, 2018
Not much I didn't know, but has inspired me to keep going & keep trying new ideas.
Profile Image for Milka.
387 reviews2 followers
May 27, 2018
Not a bad book but way too many random case studies and not enough specific advice.
Profile Image for Katharine.
747 reviews13 followers
October 9, 2018
The most helpful parts were the case studies and resources in the back. I would have liked to see more people who didn’t succeed and then turned things around.
Profile Image for Nuttawat Kalapat.
721 reviews53 followers
March 14, 2020
ให้ข้อคิดเกี่ยวกับการทำงานเสริม หรือ second job และ ธุรกิจ นอกเวลา งาน และ ตัวอย่าง เคสธุรกิจของคนจริงๆไอเดียเยอะ มากๆครับ
Profile Image for Edythe.
331 reviews
February 16, 2014
“I realized something had to change…” starts this book of discovering ways to start and maintain a side-gig. Ms. Palmer discusses how she started her side-gig, “To make this happen, I needed two things: more power and more money.” She interviews several side-giggers, “Almost all…..said their idea started as a small hint in their minds…” If you have an idea that seems to nag at you, put it on paper and work it through.

Ms. Palmer states, “This book will help you get your side-gig ready to launch—“
True to her word, Ms. Palmer gives excellent examples from herself and other side-giggers who launched their businesses. They give their start-up story, any obstacles they overcame, and the results of their efforts.

The meat of the book is in the following: Epilogue: The Future of Side-Gigs, “When I checked back in with side-giggers months after first interviewing them, as I was completing this book….” Handbook: Exercises and Worksheets include finding your gig and creating a game plan along with other pertinent information. Appendix A: The Top Fifty Side-Gigs and Appendix B: Star Side-Giggers gives a list of side-giggers interviewed in the books along with their respective links. Appendix C: Five Common Pitfalls to Avoid refers to areas you should consider fully before starting your side-gig. After the Index, there is a free sample chapter from ‘The Accidental Entrepreneur’ by Susan Urquhart-Brown.

Kimberly Palmer has written a book that is beneficial not only to side-giggers, but to anyone considering starting a business. Your idea may start as a side-gig and eventually turn into a full blown industry business. I recommend this book full of generous information for all, side-gigger or not.


I received this book free from O’Reilly Media for this review
Profile Image for Deborah Bailey.
Author 20 books343 followers
November 11, 2014
If you've ever been stressed out trying to make financial ends meet, or worried about losing your job, author Kimberly Palmer's new book provides a roadmap with steps for adding a "side-gig" or going into entrepreneurship fulltime.

Starting out by describing her own story of gaining control over her own schedule so she could balance out demands of family life and making a living, Palmer gives her own take on this new economy by showing her own journey.

One of the things that makes this book enlightening is that she tells the stories of many other entrepreneur and employees with side-gigs. Each person has their own reasons for wanting to create a new product or service. Some are following a dream, while others are replacing an income lost through a lay-off or business failure. But they're all driven to have more control over their lives and create an income outside of (or in addition to) the traditional job market.

In addition, Palmer includes a list of the "Top Fifty Side-Gigs," and "Five Common Pitfalls to Avoid" along with worksheets and exercises to help you get started. If you're looking for more control over your schedule, and more freedom to express your passions while getting paid, then this book is for you. Whether you want to become an entrepreneur or create a new revenue stream to add to your fulltime job, The Economy of You provides a snapshot into the new economy a new way to look at work. (Received a copy of this book from Netgalley.)
Profile Image for Kirk Hanley.
Author 9 books12 followers
July 31, 2014
A book about the importance of developing a side gig, whether you intend to leave your job or not. Kimberly Palmer has lots of great examples of people working in all sorts of industries and with all kinds of side gigs. In addition, she leads the reader through her own journey developing financial planners and selling them on Etsy. The last third of the book detail 50 possible paying side gigs. There is much food for thought here, and it's a great way to build your enthusiasm for starting your own side gig. Recommended.
Profile Image for Kate.
36 reviews
January 28, 2015
I really enjoyed reading this book. It didn't tell me a formula for becoming an entrepreneur, which seems impossible to have one solution for every person. Instead the author shared a ton of examples of people doing the work. It's a more realistic look at how people create work out of their skills and hobbies and I was able to relate to bits and pieces of a lot examples' stories and lives. It was a challenge to read it one sitting, however, because I couldn't help but Google the majority of the examples to see their company ant marketing, etc. Super enjoyed it!
Profile Image for Anna Edwards.
107 reviews
June 4, 2014
This was a great, motivational read. If you're interested in starting a "side-gig" or moonlighting as a "creative entrepreneur" that this book can really help. Plamer walks you through the process and pitfall of starting a side project and in a very short book, provides a lot of information. I particularly liked the worksheets in the back. This book also offers great resources in the form of blogs, books, etc. to help you plan and get your ideas off the ground.
Profile Image for Paul.
Author 1 book4 followers
September 8, 2014
This book presents several motivational stories of individuals who have succeeded in generating income through their side gigs. Some have managed to grow their part-time endeavors into full time businesses while others have found ways to pursue their love of creative arts or lifestyle. More of a rah-rah book than a how-to but sometimes reading success stories is a catalyst to take the side-gig leap yourself.
Profile Image for Tracy Annette.
16 reviews3 followers
July 28, 2021
Disappointing. Very out of date and out of touch. Seems a little disjointed and more like a high school research paper complete with short literal Q and A interviews and bibliography than a well thought out and composed book by a national personal finance columnist. Obviously written as her “side gig”. 2-1/2 stars. Would be 2 but given an extra half star for doing follow up interviews and interesting range of interviewees’ jobs.
Profile Image for Natalie.
97 reviews3 followers
January 27, 2014
I liked this book. It's definitely not a how-to but showcases other entrepreneurs and how they got started with their side-gigs, how they market them, and how they juggle the various demands on their time. It's pretty inspiring and I liked the author's writing style. Reading this book definitely makes me want to go out and start my 'side hustle'.
Profile Image for Adriano.
Author 13 books1 follower
February 10, 2016
Lots of great examples of side-business successes that will keep you engaged throughout. All show how the economy has shifted to not only accept side-jobs, but expect them to a degree.

Though I wish I could make a dollar every time the word "side-gig" is used. That would be a good side-business for myself.
Profile Image for Alex Devero.
536 reviews63 followers
April 10, 2016
If you’re seeking greater financial security or just eager for new opportunities, having a second job or side gig could be the right move for you. You can use plenty of online resources and networks to grow your own side business. With the use of time management techniques and a good attitude, you can find a way to have a more fulfilling work.
Profile Image for Marjorie Elwood.
1,431 reviews25 followers
January 15, 2014
A how-to book for those interested in 'side-gigs' (starting up businesses while still employed) and being self-employed, this was full of useful, tangible ideas and timelines. Inspirational while down-to-earth, it sputtered out a bit at the end but was otherwise very worth the read.
Profile Image for BLACK CAT.
526 reviews12 followers
October 3, 2015
Have a side gig - use as a starting point your hobbies, things you are good at, things you read in internet and come up with a possible way to make money (consulting, selling, speaking, books, blogs...)
Profile Image for Sue.
1 review1 follower
December 5, 2016
Not as much nuts-and-bolts information on starting a side-gig as I would hope there to be, but it is inspiring to read all the stories of successful side-giggers. The accompanying worksheets are helpful for getting ideas on paper.
Displaying 1 - 30 of 37 reviews